Insights


The mastery of first-party data isn’t a luxury — it’s a necessity. Complement it with third-party insights, create memorable experiences, and always prioritize compliance.

Brands looking to differentiate themselves in this fiercely competitive market should not underestimate the power of age-old marketing tools: coupons, deals, and promotions.


The evolution of MarTech has ushered in a dynamic marketing landscape. It has also brought about substantial complexity and intricate challenges. While the challenges may be formidable, they also underscore abundant opportunities.


In today’s ever-evolving marketing landscape, many professionals grapple with identity interoperability and the ethical gathering of personally identifiable information (PII). In this enlightening Business to Human podcast, we delve into the critical role of trust in data sharing.


Marc Mathies, Senior Vice President of Platform Evolution at Vericast, delves into the crucial role of first-party data, the ripple effects of consumer privacy movements, and introduced us to Vericast’s new platform, designed to assist clients in managing their data more efficiently.