Finding Engaged Members, Not Just More Members
For VyStar Credit Union, growth wasn’t about opening more checking accounts. It was about attracting members who would actively use those accounts, bring deposits, adopt additional products, and build lasting relationships with the credit union. With more than one million members across Florida and Georgia, the credit union needed a smarter way to identify high-value prospects and turn acquisition efforts into long-term growth.
The Vericast Difference
Vericast helped VyStar Credit Union move beyond traditional account acquisition by using proprietary marketing intelligence to identify consumers most likely to become active, engaged members. The partnership also provided dedicated strategic support, including regular campaign reviews, performance insights, and ongoing optimization to help ensure marketing investments delivered results.
Measurable Results
With Vericast’s attribution capabilities, VyStar Credit Union gained clear visibility into marketing performance and business impact. As many as 30% of new members acquired in a month were directly attributable to Vericast-supported marketing initiatives.
Ready to Grow More Active Checking Relationships?
Vericast helps banks and credit unions acquire high-value checking account customers, drive measurable results, and build stronger, longer-lasting relationships. Connect with a Vericast Financial Solutions expert today.
