TRENDWATCH

Presentation Builder: Evolution to Banking Loyalty

Explore the core insights and trends from Vericast’s 2024 Financial TrendWatch report in presentation format. This visual summary provides a condensed overview of our extensive research and analysis, designed to give banking marketers a clear snapshot of the current financial landscape.

In crafting this year’s report, we explored key questions with consumers:

• Which financial activities are on your agenda for 2024?
• What financial goals are you prioritizing for the year?
• Who do you trust for financial guidance?
• What challenges have you faced with financial institutions?
• What motivates your loyalty to your primary bank?
• What could prompt you to switch banks?
• What types of financial offers capture your interest?
• What’s your preferred way to interact with your bank?

From the rise in digital banking to the dynamics of customer acquisition and loyalty, and the influence of Generation Z, this presentation delivers intelligence, analysis, and insights to navigate the complexities of today’s financial services.