Videos

At Vericast, we fuel growth and drive meaningful commerce. We have the data, media, technology and people to empower you to deliver the right message, at the right time, with the right media, in a privacy-forward way.
Elevate your marketing strategy using a local focus
Maximizing Marketing Impact Through Hyperlocal Personalization

Banks and credit unions must ensure every dollar they spend is strategic and precise. In the coming year, your bank or credit union should be able to answer the following questions…

TCPA Consent-Revocation Rule Postponed Until 2026
Don’t Defer Your Institution’s TCPA Opt-In Readiness Plan Until Next Year

The compliance deadline for the Federal Communications Commission’s TCPA consent-revocation rule has been extended giving financial institutions additional time to refine their strategies. Learn how banks and credit unions have a valuable opportunity to communicate and engage consumers.

Turn Hyperlocal Data Into Valuable, Scalable Strategy
How Banks and Credit Unions Can Grow Big by Thinking Local

Discover how banks and credit unions can leverage hyperlocal marketing strategies to enhance their digital presence and engage with local communities.

3 Power Moves to Elevate Your Loan Marketing Strategy
How Loan Marketing is Changing (And What Your Institution Can Do to Compete)

Expanding loan portfolios is a priority for financial institutions, yet competition and regulatory complexities make growth more challenging. With economic growth slowing and interest rates expected to decline, banks that balance opportunities with headwinds will thrive.

2025 Marketing Budget Survey
What Marketers Are Saying About Their Budgets, CFOs and More

Financial service marketers are repeatedly asked to “do more with less.” This edict often comes from the CFO of the organization and can affect the how leadership works together when it comes to budget distribution, requests for more resources and strategy definition.

Accelerate Your Lending Portfolio
Three Ways to Trigger Loan Marketing Success

The demand for consumer lending is set to surge. Consumers, eager to secure financing, will increasingly turn to banks, credit unions, and other lending options. Now is the time for financial institutions to prepare their marketing strategies to capture these imminent lending opportunities with a variety of outreach strategies.

Loan Marketing Strategies Proven to Increase Loan Growth, Profitability and Retention
Loan Marketing Strategies Proven to Increase Loan Growth, Profitability and Retention

Choosing always-on loan marketing solutions is a great way to engage account holders and prospects with compliant, prescreened loan offers.

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6 Pieces of Advice For Developing Your Loan Marketing Strategy

As the economy evolves, financial institutions will face growing demand for consumer lending and competitive interest rates, while fintech disruptors leverage technology to offer personalized loan options. It’s crucial for financial institutions to assess whether their loan marketing strategies align with today’s market needs.

CU opens 1100+ Checking Accounts With Omni-channel Deposit Campaign.
All In Credit Union Gains $1.17M in New Balances with Checking Engine

All In Credit Union came to Vericast seeking to grow deposits Our Checking Engine solution was able to help them connect with current members and prospects.