ACQUISITION
Shopper Alert
Engage borrowers within 24 hours of a credit inquiry
Every month, up to five percent of the population shops for new loans.
Wouldn’t it be nice to know when and what consumers are shopping for, so you can get their business instead of a competitor getting it? With Vericast’s Shopper Alert, a trigger-based loan acquisition solution, you can offer prescreened, FCRA-compliant consumer loans to shoppers within one business day of a credit inquiry via direct mail, email or phone. We help take the guesswork out of marketing mortgage, home equity, auto, credit card, and other loans by focusing on qualified buyers based on your underwriting criteria, increasing their likelihood to respond — and allowing you to make the most of your marketing dollars.
How It Works
Respond To Today’s Always-On Consumer
With Shopper Alert you can:
- Increase retention by engaging consumers who are actively shopping for loans
- Maximize marketing spend by identifying borrowers likely to respond to loan offers
- Improve the customer experience by offering loans when they need them
- Engage consumers through integrated, multichannel communications
Features & Benefits
Credit Bureau Monitoring
Puts offers in front of loan-shopping consumers through daily monitoring of credit inquiries from the three leading credit bureaus
Specialized Home Loan Triggers
Mortgage Refinance, Purchase Mortgage, Home Equity and Multiple Listing Services enable more customized offers
Results Reporting
Automated reporting helps substantiate your marketing spend
End-to-End Management
Includes strategy development, offer fulfillment and performance analysis
Predictive Budget Allocation
Sophisticated propensity modeling arms you with the data you need to manage your marketing budget
Flexible and Responsive
Makes rate changes quickly and refines your segmentation strategy to improve response rates and return on marketing investment
Geographic Focus
Identify by ZIP code, branch radius and census tract level to support Community Reinvestment Act initiatives
60%
More than 60% of borrowers commit to a lender within one week of starting the loan shopping process. (Vericast client data) Case Study
Trigger-based Acquisition Solution Paves Way for Flood of Loan Applications for a Credit Union
When a credit union with $1.2 billion in assets needed an effective and proven alternative to its loan acquisition efforts, the credit union called on Vericast.
