East West Bank
“Petal” Birthday Card

Delighting Customers One Smile at a Time

The Challenge
Surprise and delight account holders and strengthen the relationship

The Audience
East West Chinese and English-speaking customers across all lines of business

The Creative
This unexpected birthday card created a positive brand experience and made customers feel important. The dimensional “petal” card made the most of the unique East West Bank brand. The greeting was expressed in Chinese and in English on parchment nested at the center of the die-cut petals.