PNC “Film Strip” Brochure

Demonstrating Strength During a Slow Economy

The Challenge
PNC Business Credit wanted to continue to highlight a track record of success, differentiate its services from the competition and drive new asset-based lending business.

The Audience
Private Equity Groups and Middle Market companies from a variety of vertical industries

The Creative
PNC’s track record of making deals speaks for itself. So, Harland Clarke Creative focused on communicating the large VOLUME of deals closed. The “filmstrip” design of the brochure cover told an energetic story of success with images of a broad range of industries. The PNC-branded “Achievement” headline inspired confidence in PNC and motivated the target audience to do business with a lending leader. Copy focused on PNC Business Credit’s flexible, high-touch approach and the company’s experience with helping all kinds of verticals succeed – even in a difficult economy. The “Film Strip” brochure drew attention in the mail, as well as across the table as a direct sales tool.