Matchback Analysis

Make better business decisions with a detailed picture of what drives consumer engagement

Features & Benefits

Quantify

We match your customer data back to media distribution to understand the impact on your KPIs (revenue, leads, profit, consumer engagement).

Learn

We can tell you what media drives the best response and how does it can differ by geography.

Optimize

Adjust future campaign strategy based on profiles of those who visited and/or purchased in response to your advertising.

How Matchback Studies Work

We collect your first-party CRM data* (prospect, loyalty, or customer lists) that includes household addresses for print campaigns or email addresses for digital campaigns, and compare to our segmentation profile.

We generate a report matching consumers who were exposed to a print and/or digital ad with those who acted or made a purchase.

* Some limitations may apply. Campaign must meet feasibility requirements for data onboarding.

Compare the First Party data to the media exposure file

Vericast matches our proprietary media distribution data back to your customer household level transaction allowing a 1:1 attribution and precise measurement across customers reached (received media) and not reached (did not receive media) to measure media impact.

Measure Incremental Visitors and Revenue

Understand true impact on sales and visits based on media attribution by removing media agnostic revenue.

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Contact Us

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For specific questions regarding a career at Vericast, please email talentacquisition@vericast.com

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Employee and former employee questions for Vericast Human Resources (HR) please email askHR@vericast.com
A representative will respond promptly.

EMPLOYEES OR FORMER EMPLOYEES: All employment reference check inquiries from current or former employees should be directed to: Thomas & Company at tncverify.com for the official Company response.

For verifications that are employment only you will need your social security number (SSN) and the Company code (VERI)
If you require employment and wage verification you will need to provide:

First and last name
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Company code (VERI)
Your email address and

NOTE: Your authentication ID is the last four digits of your social security number and your birth year. For example, if the last four digits of your SSN are 1234 and your birth year is 1980 you would enter 12341980.

FOR VERIFIERS: If you are seeking a commercial verification for a current or former employee of Vericast/Harland Clarke Corp, visit tncverify.com to create (or log in to) an account with Thomas & Company. You will then be able to order and pay for any needed verification(s). You may need any or all of the following: employee’s social security number, company code (VERI), and verifier PIN (wage verification only). For all commercial verifiers, a nominal fee applies based on the type of verification completed. If you are a seeking a government agency or social service verification, visit tncverify.com to obtain a free, instant verification. Please note that verbal verifications are not authorized.

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