People rely on the Save Direct Mail package to plan where to shop, what to purchase, and how to find savings.
Features & Benefits
- Influence Buying Decisions In-Home
Spark action with an ad on the Wrap — the 4-page outer jacket of the Save Direct Mail package — or through a valuable insert inside.
Make an Impact in the Mailbox:
41% clip a coupon
49% are encouraged to go online for more information
37% are prompted to go online to make a purchase
Vericast Awareness-to-Action Study (n=1,954), January 2023
- Get Results With the High-Profile Wrap
Ideal for enhancing awareness or driving traffic to stores, destinations, or websites, the Wrap serves as a prominent “billboard” offering key advantages.
Key Wrap Advantages
Awareness: 6 of 10 people always notice what’s on the cover
Flexibility: Tailor your reach to cover a full market or a specific portion
Conversion: Effectively drive in-store or online traffic
Vericast Awareness-to-Action Study (n=1,818), June 2023
- Localize Your Ad Inserts
Inserts inside the Wrap can be targeted to the neighborhood around key store locations and customized to resonate with the local audience.
QSR drives visits and 14x ROI with broad reaching print
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