At Vericast, we pride ourselves on delivering exceptional results for our clients, and our recent accolades are a testament to our unwavering commitment to excellence. Over the years, Vericast has garnered numerous awards, showcasing our custom creative capabilities and the success of our valued clients. 2025 is no exception!
Vericast’s Creative Services team won seventeen Hermes Creative Awards, with four on behalf of our strong relationship with our client, Comerica Bank. The Hermes awards are administered by the Association of Marketing and Communication Professionals (AMCP).
A Look at the Winners
Platinum Awards
Comerica Bank Coworkspaces Tri-Fold Mailer – Print Media/Direct Mail
Comerica Bank Maximize Checking Bi-Fold Mailer – Print Media/Direct Mail
Gold Awards
Comerica Bank Small Biz Co-Op Free Marketing Postcard
Comerica Small Biz Co-Op Free Postcard Campaign
Utilizing direct mail, extensive in-market targeting, and Vericast’s in-house creative services group, Vericast helps our financial institution clients grow. Through precise targeting and tailored messaging, campaigns reach their intended audience, proving the power of direct marketing in driving business outcomes.
The Vericast Creative Services Team frequently assists clients in developing creative strategies. Leveraging best practices and expertise, Vericast transforms traditional tactics into powerful marketing tools that capture attention and convert customers. This performance is made possible by Vericast’s extensive experience and collaboration with numerous FI clients over the years.
Comerica Bank, one of the 25 largest commercial U.S. financial holding companies, provides banking centers across the country with locations in Arizona, California, Florida, Michigan and Texas. Looking to drive their commercial banking products and services, they partnered with Vericast to develop a strategy that included direct mail to increase deposits and provide education about shared services their small business customers and area communities could utilize.
About Comerica’s CoWorkspaces:
Comerica repurposed over 10,000 square feet of idle real estate at banking centers in North Texas to create Comerica CoWorkSpaces™, offering free office space exclusively to its small business customers. These locations feature Wi-Fi, AV equipment, meeting rooms, shredding stations, content creation zones, and hospitality stations.
About Small Biz Co-Op:
Comerica SmallBizCo-op™ expands Comerica’s offerings for small businesses, providing unique services such as free sports tickets, advertising support, and savings on business expenses to help clients grow and thrive.
How Can Vericast Help Your Institution
Vericast’s recognition in receiving seventeen Hermes Creative Awards underscores our unwavering commitment to delivering exceptional creative solutions for our clients. We are dedicated to enhancing our clients’ images, offerings and bottom line to drive their success.
To help create our award-winning work, our team provides complete creative agency services, including creative direction, copywriting, brand-sensitive design, quality assurance, and copy editing.
Our proven knowledge of the financial industry’s best practices and consultative approach, with on-time and on-budget execution, ensures we create marketing communications that get FIs noticed and drive results.
To learn more about how Vericast can help your financial institution achieve its goals, please contact us for more information.