All In Credit Union, a $3.3B institution serving people in Alabama, Florida, and Mississippi, came to Vericast seeking to grow the deposit side of their balance sheet. Vericast’s Checking Engine was able to help them connect with both current members and prospects, through data procurement, pre and post-campaign analytics, and multi-channel marketing efforts with print and digital strategies.
By using Checking Engine, the credit union attracted new checking accounts, helping them reach members and prospects via device display ads and direct mail.
Targeted markets were determined by Vericast’s Market Intelligence Platform’s top “Opportunity” branch markets. For digital ads, additional refinement was based on intent signals, with further optimization by radius around branches.
Multiple touchpoints throughout the campaign allowed the CU to understand performance and better collaborate with the Vericast team. After seeing success with this campaign, the credit union is expanding the program for 2025.
Listen to what Kathy Scarbrough, Vice President of Marketing, had to say!
I really like the fact that Vericast scheduled multiple calls throughout the campaign that way we can see how the campaign was performing and not wait until the end to find out what it was doing.
As someone who’s been in the credit union industry for a while, I trust Vericast to help us connect with our members or potential members using data and analytics, along with digital and print services.
Using Checking Engine helped us to open more accounts in a much shorter period. You don’t always get that low-cost, great-results combination, but we did with Checking Engine.
Let Vericast help you achieve your acquisition goals this year. Contact us to discuss your strategies and see how Vericast’s data, technology, and expertise will fuel your growth and marketing performance.
