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Bridging the Gap Between CMOs and CFOs for Greater Strategy Success

Are communication challenges holding back your financial institution’s marketing potential? You’re not alone. Our latest survey reveals that nearly three-quarters of banks and credit unions experience a disconnect between their marketing and finance teams. But alignment is possible — and crucial for growth.

Discover how understanding the CFO’s priorities, leveraging key performance indicators (KPIs), and crafting a compelling marketing strategy can help win their support.

Learn how to align your marketing budget with your institution’s financial goals, maximize brand awareness, and drive growth even in challenging economic conditionsWatch the webinar recording to learn the best ways to optimize your budget and balance sheet from our client strategy team.