2017 Survey of Financial Services Marketers
Marketing is having a big impact in the financial services sector. As a result, budgets are on the rise. As is autonomy: more and more marketing teams are setting their own budgets and priorities. But with increased spending and autonomy come greater expectations and scrutiny. Product sales and measurement are increasing areas of focus. Growth in loan volumes, account holders and deposits are key metrics to watch.
Will you be able to keep up?
Download our report today to learn what your peers in the industry are prioritizing and the challenges standing in the way.