Digital display and paid social ad spending is down across the board for basic banking services, like general banking, checking accounts, and debit and check cards. Financial institutions must now be more resourceful and strategic than ever to achieve marketing success in a challenging economy.

Watch this CUES video of Vericast’s Vice President of Strategy for Financial Services Lisa Nicholas, covering the last 12 months of industry activity and how it relates to:

• The success of direct mail for household acquisition
• Using consumer migration data to guide marketing decisions
• Choosing an experienced partner to overcome marketing challenges