The Financial Brand’s article, “Your Customers Are Already Deploying AI Agents — Are You Ready to Respond?”, explores how AI agents like ChatGPT and Google Gemini are becoming powerful intermediaries in consumer financial decisions. As these tools gain traction, banks and credit unions must adapt by embracing “generative engine optimization” (GEO) — a new approach to structuring content so AI agents can easily find and recommend it. Sharon Cook, Chief Marketing Officer at Vericast, underscores the urgency of this shift, stating, “AI agents are the next generation of influencers. Marketers must learn how to influence the AI influencer.” The article urges financial institutions to rethink their digital strategies to remain visible and relevant in an AI-driven marketplace.