![](https://www.vericast.com/wp-content/uploads/2022/09/save-direct-mail-header.jpg)
People rely on the Save Direct Mail package to plan where to shop, what to purchase, and how to find savings.
Features & Benefits
- Influence Buying Decisions In-Home
Spark action with an ad on the Wrap — the 4-page outer jacket of the Save Direct Mail package — or through a valuable insert inside.
Make an Impact in the Mailbox:
41% clip a coupon
49% are encouraged to go online for more information
37% are prompted to go online to make a purchaseVericast Awareness-to-Action Study (n=1,954), January 2023
- Get Results With the High-Profile Wrap
Ideal for enhancing awareness or driving traffic to stores, destinations, or websites, the Wrap serves as a prominent “billboard” offering key advantages.
Key Wrap Advantages
Awareness: 6 of 10 people always notice what’s on the cover
Flexibility: Tailor your reach to cover a full market or a specific portion
Conversion: Effectively drive in-store or online trafficVericast Awareness-to-Action Study (n=1,818), June 2023
- Localize Your Ad Inserts
Inserts inside the Wrap can be targeted to the neighborhood around key store locations and customized to resonate with the local audience.
![direct mail sizes and placements](https://www.vericast.com/wp-content/uploads/2022/08/save-direct-mail-3-1600x281.png)
Case Study
QSR drives visits and 14x ROI with broad reaching print
![group of people eating sandwiches](https://vericast.com/wp-content/uploads/2022/08/direct-mail-wrap-case-study-1600x664.png)
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Diners and shoppers are cautious about their discretionary spending. They need and expect incentives to keep them loyal and engaged. Plan to delight them.