Be Where Consumers Look Every Week

People rely on the Save Direct Mail package to plan where to shop, what to purchase, and how to find savings.

Features & Benefits

Influence Buying Decisions In-Home

Spark action with an ad on the Wrap — the 4-page outer jacket of the Save Direct Mail package — or through a valuable insert inside.

Make an Impact in the Mailbox:
41% clip a coupon
49% are encouraged to go online for more information
37% are prompted to go online to make a purchase

Vericast Awareness-to-Action Study (n=1,954), January 2023

direct mail metrics
Get Results With the High-Profile Wrap

Ideal for enhancing awareness or driving traffic to stores, destinations, or websites, the Wrap serves as a prominent “billboard” offering key advantages.
Key Wrap Advantages

Awareness: 6 of 10 people always notice what’s on the cover
Flexibility: Tailor your reach to cover a full market or a specific portion
Conversion: Effectively drive in-store or online traffic

Vericast Awareness-to-Action Study (n=1,818), June 2023

Localize Your Ad Inserts

Inserts inside the Wrap can be targeted to the neighborhood around key store locations and customized to resonate with the local audience.

dunkin direct mail inserts
direct mail sizes and placements

Case Study

QSR drives visits and 14x ROI with broad reaching print

group of people eating sandwiches