Universal digital coupons represent a win for consumers, retailers and manufacturers. But the challenge is connecting these stakeholders to implement, produce and accept the new format.
The universal digital coupon is an important innovation toward an omnichannel future for grocery coupons. On this page, we’ll keep you abreast of the opportunities and progress toward that future.
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Universal digital coupons will help retailers engage shoppers who are not yet part of their loyalty programs. Retailers who are early adopters may hold an edge in the battle for differentiation.
There’s a new coupon in town. The universal digital coupon could prove to be a real game changer for brands, retailers, and consumers of packaged goods.
Grocery coupons are ripe for omnichannel marketing transformation. The coupon industry’s Universal Digital Coupon format is the first step in a fully omnichannel future for cents-off grocery offers.