Vice President, Financial Institution Marketing Product & Strategy
Stephenie specializes in consumer acquisition marketing optimization for the financial services industry. Her experience spans more than twenty-five years in the financial services, retail and automotive industries. Williams has worked with companies to inform marketing with data ultimately helping clients achieve their key KPIs through the creation of business cases that facilitate the deployment of data-driven audience selection, creative messaging, and measurement to fuel an ongoing agile channel optimized marketing programs.
Specialties: Audience Optimization, Credit-Based Marketing, Vendor Management, Channel Mix Management, Learning Agenda Design, Business Case Development