• Marketers have options in how they can use Connected TV (CTV) to supplement or drive their omnichannel marketing strategy.
  • This is the third in a series of posts that feature videos with valuable CTV insights you can use.

While Connected TV (CTV) is a powerful media tactic in its own right, one of the most valuable ways to leverage this tool is within an omnichannel strategy, connecting it to the power of multiple media sources to drive sales. The good news is that marketers have quite a few options for effectively executing CTV as part of their larger strategy.

Recently, Nuttipol Thuwirat, director of strategy development at Vericast, and Mary Heman, Vericast’s executive director of shopper marketing discussed this topic in a virtual conversation.

This is a part of series of posts intended to help you understand CTV. Here are links to other posts in the series, with more coming soon:

To get more details about consumer sentiment toward advertising media like CTV, download our 2021 Consumer Optimism Outlook.