Once again, Vericast decided to join in on the fun of International Credit Union Day, and honestly, it’s become one of our favorite days of the year. At Vericast, we love this annual event that commemorates the philosophy and achievements of the credit union movement. We love our credit union clients and (as always) are so very proud to serve them.

This year is a very special occasion because it marks International Credit Union Day’s 70th anniversary. To mark this tremendous achievement, this year’s hashtag #PlatinumLiningFound honors the event’s “platinum” anniversary, and offers credit union members a chance to look back over 70 years and be thankful for the lives and communities that have been improved by the unique principles and actions of the movement.

The Credit Union National Association (CUNA) website elaborates a bit more on the meaning behind the #PlatinumLiningFound theme. “The credit union movement is steeped in a rich history of collaboration across divides. For nearly two centuries, financial cooperatives have encouraged people of every race, gender and belief to come together and give their all towards the betterment of their communities. It’s about people helping people. ….That’s why credit unions always offer a platinum lining.”

“When you join a credit union, it means you’re never truly alone,” said Michelle Kamke, marketing projects manager of blended learning at CUNA. “It’s more than just a silver lining. It’s the security of other people—real members like you, sticking with you through hard times. We wanted to give credit unions a chance to reflect on the ways in which we’re able to make genuine and meaningful change in peoples’ lives.”

That genuine and meaningful change are just a few of the many reasons we’re excited to highlight our support of more than 56,000 credit unions around the world as the exclusive sponsor of International Credit Union Day in collaboration with the Credit Union National Association (CUNA).

Want to join in on the fun? Credit unions and members are encouraged to share their stories on Twitter, Instagram, LinkedIn and Facebook using the hashtag #PlatinumLiningFound. CUNA is also offering special International Credit Union Day giveaways at their Member Celebrations Store.  You can also visit www.cuna.org/icuday and take two minutes to watch the special message from Vericast below.

Happy International Credit Union Day!