The financial sector is once again buzzing with the promise of growth.
After the lull of 2023 and early 2024, mergers and acquisitions (M&A) activity is poised for a resurgence. Morgan Stanley Research suggests that renewed confidence among financial institution boards will drive a wave of M&A announcements in late 2025 and beyond. With three years of pent-up demand, the landscape is shifting for banks and credit unions across the country.
But with opportunity comes risk. If your institution is considering a merger or acquisition, you know that change can be both daunting and exhilarating. The key to thriving through this transformation? Strategic, transparent, and flawlessly executed communication.
Unlocking Opportunity: The Power of Communication During M&A
A M&A isn’t just a transactional event—it’s an opportunity. By viewing it through the lens of growth, institutions can foster trust, reinforce relationships, and ensure every stakeholder feels valued.
M&As Are Primed and on the Rise
The United States has more than 4,400 banks, most with assets under $10 billion. This environment offers a rich pool of acquisition targets and buyers. For many organizations, consolidation is a strategic move, allowing them to streamline operations, reduce competition, and solidify regional presence.
According to BankDirector’s 2025 M&A Survey, 43% of bank leaders say they are likely to buy another bank by the end of 2025, up from 35% only a year before.
There are many strategic advantages of an M&A including:
- Deposit Growth: Acquiring institutions with strong deposit bases are able to boost liquidity and fund future initiatives.
- Technology Investment: By spreading the cost of critical upgrades and security improvements across a larger organization, the organizations enjoy cost savings and can provide better infrastructure to its customers or members.
- Talent Acquisition: Bringing in top talent allows for stronger teams across all areas.
Avoiding Pitfalls: Managing Account Holder Attrition Post M&A
Change—especially relating to personal finances—can be unsettling. Account holders may find themselves grappling with new account numbers, payment instructions, technology platforms, or even a new brand identity. Missteps in communication can quickly erode trust and send your customers or members to competitors.
Why Communication Matters
A successful M&A transition hinges on the seamless orchestration of every message and interaction. Keeping everyone—from account holders to employees and the wider community—informed and reassured is essential.
- Proactive Updates: Provide clear, timely communication about every phase of the transition.
- Transparent Messaging: Address the good, the bad, and the challenging, so there are no surprises.
- Benefit-Focused Narratives: Highlight not just what’s changing, but how these changes will improve the experience for everyone involved.
- Employee Engagement: Ensure your team is as well-informed as your customers—empowering them to be ambassadors for your brand.
Ensuring Success Through Partnership
Navigating regulatory demands, maintaining trust, and aligning diverse teams are no small feats. Vericast specializes in orchestrating smooth and successful M&A transitions. Our scalable strategies and tailored communication plans help you:
- Keep stakeholders informed at every step
- Maintain brand coherence across all materials and channels
- Anticipate and address account holder concerns with empathy and clarity
- Maximize opportunities for growth, trust, and long-term loyalty
With the right communication partner, your institution can turn the uncertainty of M&A into a launchpad for renewed trust and stronger relationships. At Vericast, we help you not just manage change but seize every opportunity for sustainable growth and enduring success.
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