According to Vericast’s Anatomy of a Banking Customer report and November 2022 Awareness to Action Survey, 67% of people are open to receiving offers from financial institutions.
So, what’s the best plan for promoting your financial institution’s products and services?For the answer, you need to know what kind of offers people want and how they prefer to receive them.
Get this infographic for a breakdown of the unique banking needs and communication preferences of 5 important consumer segments:
- Gen Z
- Gen X
- Baby boomers
- Affluents (HH income $100K+)
For more banking customer insights, check out the full the Anatomy of a Banking Customer report.