Unpacking the Dynamic Online Shopper: Grocery & Retail

As ecommerce rapidly expands with new, competing forces (especially with delivery services), it requires a closer look at who shops where and how. For example, 47% of U.S. households are Prime members, but do they stay in their lane and buy exclusively from Amazon or AmazonFresh?* Not always — you can convert them. See how other consumer groups behave as well, using a mix of websites.

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