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2023 CPG + Grocery TrendWatch: What Drives Today’s Shoppers
Vericast’s 2023 TrendWatch report dives deep into the intricate landscape of the Consumer Packed Goods (CPG) and grocery sectors. The…
The CTV Blueprint: Illuminating the Path to Successful Advertising
Choosing the right marketing solution can be overwhelming given the myriad of choices today. Our Connected TV (CTV) Buyer’s Guide…
2023 Retail TrendWatch: A Joyful Return to the Holiday Spirit
Vericast’s 2023 Retail TrendWatch report offers an in-depth study of evolving consumer preferences and trends during the holiday season. The…
The Ultimate Buyers Guide to First-Party Customer Data Solutions
Embark on the journey to select the right Customer Data Platform (CDP) with The Ultimate Buyers Guide to First-Party Customer…
Update On Our “14 Trends That Will Define Marketing in 2023”
Get ready for a mid-year update like no other as we revisit our bold predictions for the ever-evolving landscape of…
Why First-Party Data Matters: Personalization, Privacy, and Growth

Unlocking the full value of first-party data is crucial for businesses aiming to gain a competitive edge in today’s digital market while delivering exceptional value to their customers.

Using Data Drive Acquisition
Using Data to Drive Acquisition
Managing consumer data is critical to successful marketing strategies in today’s data-driven economy. Collaboration is necessary for effectively managing and…
Four Questions for Getting the Most Out of Your Data

A strong customer engagement strategy starts with having the right data to provide answers to the right questions.

Shared Mail Ebook: Direct Mail + Co-op = Win-Win-Win

Direct mail is a powerful tool to reach your target audience. And by working with a cooperative mail provider, you can take your campaigns to the next level.