Reports
We are your marketing amplification partner. We have the data, media, technology and people to deliver a return on intelligence and take your team and your marketing to new heights.
2023 CPG + Grocery TrendWatch: What Drives Today’s Shoppers
Vericast’s 2023 TrendWatch report dives deep into the intricate landscape of the Consumer Packed Goods (CPG) and grocery sectors. The…
The CTV Blueprint: Illuminating the Path to Successful Advertising
Choosing the right marketing solution can be overwhelming given the myriad of choices today. Our Connected TV (CTV) Buyer’s Guide…
2023 Retail TrendWatch: A Joyful Return to the Holiday Spirit
Vericast’s 2023 Retail TrendWatch report offers an in-depth study of evolving consumer preferences and trends during the holiday season. The…
The Ultimate Buyers Guide to First-Party Customer Data Solutions
Embark on the journey to select the right Customer Data Platform (CDP) with The Ultimate Buyers Guide to First-Party Customer…
Update On Our “14 Trends That Will Define Marketing in 2023”
Get ready for a mid-year update like no other as we revisit our bold predictions for the ever-evolving landscape of…
Why First-Party Data Matters: Personalization, Privacy, and Growth
Unlocking the full value of first-party data is crucial for businesses aiming to gain a competitive edge in today’s digital market while delivering exceptional value to their customers.
Using Data to Drive Acquisition
Managing consumer data is critical to successful marketing strategies in today’s data-driven economy. Collaboration is necessary for effectively managing and…
Four Questions for Getting the Most Out of Your Data
A strong customer engagement strategy starts with having the right data to provide answers to the right questions.
Shared Mail Ebook: Direct Mail + Co-op = Win-Win-Win
Direct mail is a powerful tool to reach your target audience. And by working with a cooperative mail provider, you can take your campaigns to the next level.