Q4 is when marketing budgets and strategies are finalized and fine-tuned for the next year.

Read this article by Vericast Vice President of Strategy for Financial Services Lisa Nicholas detailing five key strategies to consider when planning next year’s budget:

  1. Re-Evaluate Your Digital Approach
  2. Build Customer Connections by Engaging Social Media
  3. Help Your Customers Save
  4. Leverage Your Data for Personalization
  5. Don’t Dismiss Tried-and-True Marketing Methods