Insights
At the recent World Retail Congress in Paris, France, Vericast VP Hans Fischmann highlighted the evolution of the retail industry during a panel session titled “The $100 billion revenue boost you just can’t ignore: Next-gen in-store media is here. Don’t let it pass you by,” hosted by WPP.
In this article, we’ll examine strategies for demystifying digital content creation, and offer actionable insights to help financial institutions navigate the complexities of social media.
Despite the squeeze on wallets, there’s a growing trend among consumers to prioritize experiences they truly cherish over traditional big-ticket home purchases like electronics.
Vericast recently identified seven data-supported insights we believe will shape the marketing industry this year. Here’s a preview of what to expect.
Business to Human host Matthew Tilley breaks down current trends across the CPG and grocery sector and how those trends impact both marketers and consumers.
In this webinar our expert panel shares top-notch strategies for using data and social media to engage customers better up your social media game.
Brands looking to differentiate themselves in this fiercely competitive market should not underestimate the power of age-old marketing tools: coupons, deals, and promotions.