Insights
![Gift tag: 2024 Retail TrendWatch](https://www.vericast.com/wp-content/uploads/2024/07/CS3356-2024-Retail-TrendWatch-Insights-Page-Featured-Image-Overview-Blog-1200x800-1.jpg)
Our 2024 Retail TrendWatch is stuffed with data and strategies — including recommendations from Vericast industry experts — to help you make the most of the busiest shopping months of the year. Here’s a sneak peek of what you’ll find inside!
![Business to Human with Hans Fischmann and Matthew Bertucci](https://www.vericast.com/wp-content/uploads/2024/06/EP32-Artwork-V2-Hans-Matthew-2195.png)
Vericast and Lenovo are taking a new approach to the physical in-store retail experience as we know it, aiming to create an in-store retail media network and experience.
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Vericast’s nCountR technology aims to democratize in-store retail media by offering solutions focused on transparency, depth of screen placement, and cost efficiency, enabling retailers of all sizes to participate effectively.
![Headshot of Matthew Tilley, VP of Growth Marketing at Vericast](https://www.vericast.com/wp-content/uploads/2024/05/WebsiteGraphic_Ep31_V2_acct2195.png)
Consumer behavior has grown increasingly complex, often displaying contradictory preferences within consumer segments — or even from the same consumer. Matthew Tilley, vice president of Growth Marketing at Vericast, dives into the dichotomy of consumer desires and provides advice for how marketers can effectively respond.
![Products on a shelf](https://www.vericast.com/wp-content/uploads/2024/04/CS3159-Blog-Embracing-the-Physical-in-Retail-A-New-Era-of-Data-Driven-Store-Experience-1200x800-1.jpg)
At the recent World Retail Congress in Paris, France, Vericast VP Hans Fischmann highlighted the evolution of the retail industry during a panel session titled “The $100 billion revenue boost you just can’t ignore: Next-gen in-store media is here. Don’t let it pass you by,” hosted by WPP.
![Financial Institution Social Media Engagement](https://www.vericast.com/wp-content/uploads/2024/04/TopXtips-FI-SocialContent-FeaturedImage-CS3022-2024-04-1200x800-1.jpg)
In this article, we’ll examine strategies for demystifying digital content creation, and offer actionable insights to help financial institutions navigate the complexities of social media.
![Stat: 47% of Gen Xers seek more opportunities to treat themselves or others](https://www.vericast.com/wp-content/uploads/2024/02/CS2751-Blog-2024-Consumer-Outlook-Fun-vs-Fundamental-Purchases-Funflation-Featured-Image-CS2751-RD2.jpg)
Despite the squeeze on wallets, there’s a growing trend among consumers to prioritize experiences they truly cherish over traditional big-ticket home purchases like electronics.
![2024 Vericast Marketing Outlook Report Cover](https://www.vericast.com/wp-content/uploads/2023/10/TrendWatch-Blog-Featured-Image-2023-12-CS2710.jpg)
Vericast recently identified seven data-supported insights we believe will shape the marketing industry this year. Here’s a preview of what to expect.
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Business to Human host Matthew Tilley breaks down current trends across the CPG and grocery sector and how those trends impact both marketers and consumers.