Insights

We are your marketing amplification partner. We have the data, media, technology and people to deliver a return on intelligence and take your team and your marketing to new heights.
Podcast General
Episode 9: Transforming Your Marketing Strategy For The Future

Listen as Neil Patel talks about what the future of marketing will look like for marketers and consumers.
Podcast Grocery
Episode 7: Strategies For Success in the Modern Grocery Market

Listen to find out how grocers can provide value and understand their customers while facing a pandemic, inflation and customer loyalty issues.
Blog Healthcare
The Toolkit of a Healthcare Marketer

Growing business in a financial institution is not always about attracting new customers and members. One of the most effective methods, in fact, comes through deepening existing relationships with those who may not have actively chosen your institution in the first place.
Blog Financial
How Data Can Create a Better Customer Experience

Growing business in a financial institution is not always about attracting new customers and members. One of the most effective methods, in fact, comes through deepening existing relationships with those who may not have actively chosen your institution in the first place.
QSR-Webinar-Feature_Image_CS1076-2022-11-1200x800-2
Video Restaurant
Getting Back to Basics During Tough Times
Changing times require a new approach from restaurant marketers to overcoming surging inflation, disrupted supply chains, increased fuel costs, and…
cu-dgital-banking-conversion-900x300-1-2
Case Study Financial
Credit Union Achieves Record-High Net Promoter Score During Digital Banking Conversion
With the help of Vericast’s digital conversion specialists, San Mateo Credit Union converted 65 percent of online banking users to…
How to have a successful start to the new year
Blog Financial
5 Marketing Strategies to Put On Your Radar for Next Year

Q4 is when marketing budgets and strategies are evaluated and fine-tuned for the next year. Before you begin, read this article by Vericast Vice President of Strategy for Financial Services, Lisa Nicolas, detailing five key strategies to consider when planning next year’s budget.
David Raab, Founder and CEO of the CDP Institute
Podcast General
Episode 2: The Value Behind Customer Data Platforms

Listen to learn about the definition and application of a customer data platform for marketing programs.
Omnichannel marketing leads to 1100+ new accounts
Case Study Financial
Bank’s $76 Cost Per Acquisition Sounds Too Good to Be True…But It’s Real

These stats will make you do a double-take. Discover how a large, regional bank achieved a $76 cost per acquisition using Vericast’s predictive modeling.