Insights

At Vericast, we fuel growth and drive meaningful commerce. We have the data, media, technology and people to empower you to deliver the right message, at the right time, with the right media, in a privacy-forward way.
Business to Human with Hans Fischmann and Matthew Bertucci
Blog General
Lenovo’s Hardware Fuels Retail Innovation

Vericast and Lenovo are taking a new approach to the physical in-store retail experience as we know it, aiming to create an in-store retail media network and experience.
Business to Human with Hans Fischmann and Matthew Bertucci
Podcast General
Episode 29: Lenovo’s Hardware Fuels Retail Innovation

Matthew Tilley sits down with Matt Bertucci from Lenovo and Hans Fischmann of Vericast — two powerhouses in in-store retail media solutions.
Blog Retail
The Future of Retail Advertising: nCountR Revolutionizes In-Store Media and Digital Out of Home Advertising

Vericast’s nCountR technology aims to democratize in-store retail media by offering solutions focused on transparency, depth of screen placement, and cost efficiency, enabling retailers of all sizes to participate effectively.
Woman reflecting while looking at laptop
Blog Retail
For Love of Marketing

We’ve leveraged decades of experience and our vast knowledge of the consumer to build a MarTech solution that combines the power of a customer data platform with marketing functionality.
Headshot of Matthew Tilley, VP of Growth Marketing at Vericast
Podcast General
Episode 28: Unpacking the Contradictory Behavior of Today’s Consumer

This Business to Human podcast episode discusses the dichotomy of consumer desires and how marketers can effectively respond.
Woman smiling while looking at something on her phone
Blog Grocery
Ethical Marketing in Action: Vericast’s Approach to Data and Privacy

Tech columnist and podcaster Neil C. Hughes sits down with Hans Fischmann from Vericast to explore the evolving world of data privacy and ethical marketing.
woman shopping at refrigerated case in grocery store
Blog Retail
3 Marketing Trends Retailers Must Prioritize in 2024

Despite industry challenges, the retail landscape is ripe with opportunities. o capitalize on this momentum, retailers must jump on crucial marketing trends to push forward and past their competitors this year.
Alexa Bennett and April Masters Business to Human Podcast
Podcast General
Episode 27: Marketer’s Toolkit

This episode uncovers recurring themes and challenges faced by marketers today and features insight from marketing experts in industries ranging from real estate to restaurants.
Products on a shelf
Blog Grocery
Embracing the Physical in Retail: A New Era of Data-Driven Store Experience

At the recent World Retail Congress in Paris, France, Vericast VP Hans Fischmann highlighted the evolution of the retail industry during a panel session titled “The $100 billion revenue boost you just can’t ignore: Next-gen in-store media is here. Don’t let it pass you by,” hosted by WPP.