Insights

The new year is here … but so is economic uncertainty. What does the coming year have in store for banks and credit unions? Find out here.

Growing business in a financial institution is not always about attracting new customers and members. One of the most effective methods, in fact, comes through deepening existing relationships with those who may not have actively chosen your institution in the first place.

Q4 is when marketing budgets and strategies are evaluated and fine-tuned for the next year. Before you begin, read this article by Vericast Vice President of Strategy for Financial Services, Lisa Nicolas, detailing five key strategies to consider when planning next year’s budget.

Listen to learn about the definition and application of a customer data platform for marketing programs.

These stats will make you do a double-take. Discover how a large, regional bank achieved a $76 cost per acquisition using Vericast’s predictive modeling.

To compete in today’s economy, financial institutions must deliver better engagement by meeting customers wherever they are with the right offer at the right time.This article shares survey insight on how financial institutions perceives omnichannel marketing.

3 Simple Steps for Using Environmental Factors to Improve Marketing Campaigns

When you put the right message in front of the right person at the right time, it has a great impression on consumers and increases the likelihood of a purchase.