Streamlined Vendors + Value-Driven Strategies Define Success

Next year, marketers are expected to streamline vendor relationships, focusing on comprehensive solutions within tighter budgets. This strategic shift is driven by the need to tackle complex marketing challenges without the luxury of increased spending.

INSIGHT 01
Strategic Vendor Consolidation:
Insights from the Vericast Industry Survey

Nearly one-third of marketers are currently navigating the challenges of reducing martech costs while seeking specialized solutions for complex issues, as highlighted in the Vericast Industry Survey conducted in September 2023.

Vendor Collaboration Challenges

_{Source: Vericast Industry Survey, September 2023 (n = 536), Grocery Drug Mass (n = 103), Retail (n = 102), CPG (n = 126), Restaurant (n = 103), Financial (n = 102)}

INSIGHT 01
VENDOR EFFICIENCY SURVEY RESULTS:
DEPTH OVER BREADTH

Preference for fewer, specialized vendors is overwhelming: 82% of advertisers favoring expertise and focused collaboration for implementing marketing strategies.

The data speaks volumes. It points to a growing trend among advertisers to streamline operations and seek more thoughtful partnerships with specialized vendors for better outcomes.

01 | Practical Application

In today’s fast-changing market landscape and budget constraints, marketers are seeking more than just tools; they need reliable partners who can guide them toward success. Vericast stands out as that vital partner, offering comprehensive solutions that extend beyond mere technology. Our NXTDRIVE™ platform is not simply about providing an all-in-one customer data marketing tool that simplifies challenges, such as managing diverse data sources, optimizing marketing campaigns, enhancing data expertise, improving visibility, and reducing costs; it’s about embarking on a journey with our clients, navigating together through the complexities of the marketplace.

Back to Basics: Embracing Fundamental Consumer Trends

Marketers who master the essentials — offering competitive prices, high-quality products and services, and impactful promotions — will likely see their brands flourish. As consumers increasingly seek alignment between their purchases and personal values, understanding and leveraging the nuanced interaction between cost savings and brand ethics will become essential.