The traditional life-stage model has been very useful for financial institutions and their marketers. But recent research suggests that every generation approaches their finances differently.

Possible reasons for this include the Great Recession, the proliferation of digital technologies, or simply the passage of time. One thing is clear: financial institutions that want to grow their loan portfolios need to understand these generational differences. They present real opportunities for more personalized loan products, emphasizing the digital experience, and delivering a frictionless process for customers.
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Platinum Award
This white paper won a  MARCOM Platinum Award for excellence.