The auto industry is experiencing rapid changes, and financial institutions should be poised to take advantage of those changes to grow their loan portfolio. There are several opportunities to engage, inform, and service auto shoppers throughout the process, from before the purchase, to the decision-making stage, continuing even after the sale.

Is your institution’s auto loan portfolio stuck in a low gear? We outline how you can capture more loans, including:

• Trigger-based preapprovals should be your best friend
• Digital marketing will give you bang for your buck
• Education is fundamental
• To make them love you, make the process easy