Insights
![Gift tag: 2024 Retail TrendWatch](https://www.vericast.com/wp-content/uploads/2024/07/CS3356-2024-Retail-TrendWatch-Insights-Page-Featured-Image-Overview-Blog-1200x800-1.jpg)
Our 2024 Retail TrendWatch is stuffed with data and strategies — including recommendations from Vericast industry experts — to help you make the most of the busiest shopping months of the year. Here’s a sneak peek of what you’ll find inside!
![Krissie Krenz Photo](https://www.vericast.com/wp-content/uploads/2024/05/CS3156-Blog-QA-Direct-Mail-With-Krissie-Krenz-Featured-Image-1200x800-1.jpg)
Krissie Krenz, director of print products for Vericast shares how marketers can use a variety of direct mail formats to enhance the efficacy of their existing campaigns, achieving win-win results for brands and consumers.
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By personalizing to the household, brands can reach more of the right customers and potential customers for their brand, all while keeping marketing costs lower.
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Listen as Neil Patel talks about what the future of marketing will look like for marketers and consumers.
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People are willing to spend money — they just want deals. With the right coupon strategy, retailers can serve them up and boost their revenue.
![Woman crossing the street](https://www.vericast.com/wp-content/uploads/2023/01/2023-Feature-Image_1200x800.png)
Vericast surveyed consumers to uncover key trends and takeaways concerning their priorities, preferences and plans for 2023.
![59% of companies are experiementing with new customer engagement techniques](https://www.vericast.com/wp-content/uploads/2023/01/Forrester-General-Blog-Post-Featured-Image-2023-01-CS1480-1200x800-1.jpg)
The new year is here … but so is economic uncertainty. What does the coming year have in store for banks and credit unions? Find out here.
![Woman in store shopping at the product shelf](https://www.vericast.com/wp-content/uploads/2022/12/2022-TrendWatch-Blog-Template_Vertically-Agnostic_1200x800_CS14132-scaled.jpg)
What can brands do to foster loyalty now that consumers are quick to switch brands? Here are four ways to keep your customers through thick or thin.
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Cooperative shared mail was made for times like these. It delivers precisely the benefits both direct mail marketers and consumers need most.