Insights

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2023 Consumer Outlook: Consumers Prepare for the Unexpected

Vericast surveyed consumers to uncover key trends and takeaways concerning their priorities, preferences and plans for 2023.

59% of companies are experiementing with new customer engagement techniques
Times They Are A-Changin’: How Marketers Are Making Adjustments For Success

The new year is here … but so is economic uncertainty. What does the coming year have in store for banks and credit unions? Find out here.

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4 Ways To Keep Your Customers Loyal During High Inflation

What can brands do to foster loyalty now that consumers are quick to switch brands? Here are four ways to keep your customers through thick or thin.

Shared Mail Was Made for Times Like These

Cooperative shared mail was made for times like these. It delivers precisely the benefits both direct mail marketers and consumers need most.

Best Practices for Leveraging the Power and Reach of TikTok for Business

Making your business popular on social media is a fast, inexpensive way to grow your brand by reaching a very large audience with your message. Here are six easy-to-implement best practices for boosting TikTok video ad engagement.

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3 Ways to Connect With Millennial Parents in 2022

Millennial parents are more open to technology like click-to-cart online ads. Promotions that reward them in just one click might be the difference between spending or saving.

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3 Big Consumer Priorities for 2022

People are shopping for positivity in 2022. Even though expenses are on the rise, they don’t want to give up experiences that delight. In this post, get insight and recommendations to influence consumers’ decision-making.

Time to Get Aggressive on Customer Acquisition

With the return to normalcy, stores are re-opening, consumer confidence is growing, and spending intentions are strong. The convergence of these trends creates an enormous opportunity for brands to grab back market share and win new customers.

Woman in store deciding between two products
How Empathetic Marketers Can Win in a Post-COVID World

Now that pandemic-related fears are beginning to wane and lockdowns are beginning to lift, consumers are generally becoming much more optimistic about their health. Yet their wealth remains an altogether different matter.