Business to Human Podcast

This podcast series explores the challenges marketers face in engaging people. Hear from innovative marketing and technology leaders as they share breakthrough strategies to connect businesses with the communities and people they serve.
Episode 22: 4 Things You Can Do To Achieve Your Marketing Dreams

Elizabeth Weddle, Director of Product Marketing for MessageGears, addresses the challenges faced by marketers today, AI adoption, trends like no-code personalization, as well as practical tips for success and latest strategies to elevate your marketing game.

Episode 21: What’s working for consumers right now?

Business to Human host Matthew Tilley breaks down current trends across the CPG and grocery sector and how those trends impact both marketers and consumers.

Episode 20: Brand Building: Seamless Digital and Physical Marketing

Alyssa Armor, Director of Digital Marketing at United Community Bank, discusses ensuring the digital experience matches the in-branch experience — a key for the modern market.

Jesse Redniss and Hans Fischmann headshots
Episode 19: The power of trust and transparency

A thought-provoking discussion with Jesse Redniss, CEO & Co-Founder of Qonsent, about the challenges marketers face managing data in the modern marketing and data stack.

Marc Mathias Headshot
Episode 18: Empowering Marketing with First-Party Data

Marc Mathies, Senior Vice President, Platform Evolution at Vericast, delves into the significance of first-party data, the impact of consumer privacy movements and the launch of Vericast’s platform to help clients manage data effectively.

Episode 17: Data Delicacies: Optimizing Data in Marketing

Justin Barktek, VP of Marketing for Dog Haus describes how he’s optimizing large amounts of data to create better guest experiences.

Episode 16: The Evolution of the Retail Environment

Hans Fischmann, VP of Product Management for Vericast describes what’s in-store for the in-store experience and what it will take to get us there.

Episode 15: Standing Out in Today’s Beauty Market

Kevin Shapiro,SVP of US Consumer Beauty Marketing at Coty discusses how clear messaging and simplicity are catalysts for brand success.

Episode 14: Humanizing Connections: The Future of Finance

Listen as Lauren Tatro of Broadview Federal Credit Union talks about the status and future of financial brands.