Insights

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Informed by data, strategic insights fuel acquisition marketing
Maximizing Acquisition Strategies: How to Take Control and Drive Growth Through Data-Driven Insights

The sheer volume and complexity of consumer data can be overwhelming, and effectively managing and utilizing it requires collaboration. By harnessing the power of first- and third-party consumer data marketers can achieve greater success.

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Four Questions for Getting the Most Out of Your Data

A strong customer engagement strategy starts with having the right data to provide answers to the right questions.

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Connect With Customers In Today’s Economic State: A Spotlight On Financial Institutions

If financial institutions want to build loyal customers, they’ll have to embrace personalization. They must understand how different generations and segments approach banking. Read on to learn more.

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Quick Q&A: Creating an Effective Acquisition Program

If financial institutions want to build loyal customers, they’ll have to embrace personalization. They must understand how different generations and segments approach banking. Read on to learn more.

70% od people say they want to cut expenses everywhere possible.
3 Ways Consumers Are Shifting Their Financial Goals

Financial institutions are selling a range of products, services and offers to attract customers. But are their offerings in line with what people expect from their financial institutions? Let’s find out.

Personal loans provide an alternative to credit cards in a raising raise environment
Let’s Get Personal (With Personal Loans)
Once an obscure borrowing option, personal loans have exploded in popularity to become the fastest growing segment of the consumer…
How to Deepen Indirect Relationships Through Effective Financial Services Marketing

Growing business in a financial institution is not always about attracting new customers and members. One of the most effective methods, in fact, comes through deepening existing relationships with those who may not have actively chosen your institution in the first place.

New Movers Mean New Business Opportunities
New Mover Programs Are an Old Favorite For Big Acquisition Results

New movers are an excellent target for financial institutions to increase market share in deposits, loans, and ancillary services. To attract new movers, follow these four best practices.

Deliver a best-in-class customer experience and exceed loan marketing goals
Follow Lia through the ideal Multi-Loan Pre-Approval Loan Customer Experience Journey that results in a personal loan for an unexpected…