In a difficult economic environment, marketing and advertising budgets are the first to see cuts. The finance and banking industry is no exception.
In this economic roundtable, host Matthew Tilley speaks with industry experts (and fellow Vericast teammates) Lisa Nicholas, Chris Phelan, and Stephenie Williams to break down the challenges marketers in financial institutions face in uncertain economic conditions, and how to work through them.
Join us as we discuss:
- Macroeconomic trends impacting financial institutions
- Marketing strategies tailored to uncertain times
- Maximizing data to drive innovative marketing campaigns
About the Series…
If you’re looking for a community of marketers unwilling to settle for “good enough,” you’ve come to the right place.
Business to Human is a podcast that curates conversations with marketing leaders sharing the breakthrough marketing strategies that actually connect with people. Each episode shines a light on tough challenges, inevitable failures and heroic victories. We explore the common threads between every unique marketing challenge and the characteristics of each individual situation. Everyone thinks they can do marketing, but Business to Human proves marketing that can really connect with its audience is a bonafide superpower.
Welcome to Business to Human!