Headshot of Matthew Tilley, VP of Growth Marketing at Vericast

Consumer behavior has grown increasingly complex, often displaying contradictory preferences within consumer segments — or even from the same consumer! Guest host Matthew Tilley, vice president of Growth Marketing at Vericast shares insights from his recent ANA Brand Masters presentation, exploring the nuanced demands for both personalized experiences and mindfulness of privacy. This episode discusses the dichotomy of consumer desires and how marketers can effectively respond.

Join us to learn more about:

  • The shifting landscape of consumer expectations in a world full of contradictions.
  • Balancing personalization and privacy within digital marketing strategies.
  • Unifying disparate consumer data to craft diverse and responsive marketing tactics.
Listen to “Unpacking the Contradictory Behavior of Today’s Consumer” on Spreaker.

About the Series…

If you’re looking for a community of marketers unwilling to settle for “good enough,” you’ve come to the right place.

Business to Human is a podcast that curates conversations with marketing leaders sharing the breakthrough marketing strategies that actually connect with people. Each episode shines a light on tough challenges, inevitable failures and heroic victories. We explore the common threads between every unique marketing challenge and the characteristics of each individual situation. Everyone thinks they can do marketing, but Business to Human proves marketing that can really connect with its audience is a bonafide superpower.

Welcome to Business to Human!

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