Insights

At Vericast, we fuel growth and drive meaningful commerce. We have the data, media, technology and people to empower you to deliver the right message, at the right time, with the right media, in a privacy-forward way.
The next level of marketing martech is here
Data Duel: CDPs vs. CDMPs —Which Wields the Power to Activate on Insights?

The rental housing industry is a much different space today than it was even a few years ago. Moving away from the traditional, in-person process has presented challenges and opportunities for companies in the industry. Kathy Neumann, Chief Marketing Officer of Rent, explains to Business to Human how they are embracing basic marketing principles to drive success.

Direct-Mail-Influence
How Do Consumers Respond to Direct Mail in the Digital Age?

We studied consumer behaviors and responses to direct mail through extensive surveys, to inform a comprehensive study that not only explores the distinct qualities of direct mail but also builds on the insightful findings from Temple University’s Center for Neural Decision Making.

CTV Getting Started
CTV Getting Started: Your Checklist for Selecting a CTV Advertising Partner

Selecting a CTV partner involves more than just technical compatibility; it’s about finding a collaborator who aligns with your brand’s goals, values, and aspirations. As you navigate through this checklist, you’ll discover key questions you should ask to ensure your journey into CTV advertising is not just successful but transformative.

CTV Getting Started Guide
Your Checklist for Selecting a CTV Advertising Partner

Choosing a CTV ad partner with strong targeting capabilities, robust reporting, and high-quality inventory is essential for a successful campaign. In this guide, you’ll find a roadmap for how to evaluate CTV partners to ensure your brand’s message reaches the right audience with impact and efficiency.

Kathy Neumann rent.com
Embracing Digital Innovation in the Rental Housing Industry

The rental housing industry is a much different space today than it was even a few years ago. Moving away from the traditional, in-person process has presented challenges and opportunities for companies in the industry. Kathy Neumann, Chief Marketing Officer of Rent, explains to Business to Human how they are embracing basic marketing principles to drive success.

Kathy Neumann rent.com
Episode 26: Embracing Digital Innovation in the Rental Housing Industry

Gone are the days of simply contacting a leasing office and hoping that your dream building has availability. The age of digital has completely transformed the way we shop for everything — including the places we live. Kathy Neumann, CMO of Rent.com speaks with host Matthew Tilley about what it means to attract and retain customers in the modern housing industry.

TrendWatch-Webcast
Keys to Effective Marketing in 2024

IN 2024
Marketers are poised to navigate a landscape marked by the merging of innovative technology and enhanced consumer experiences.

Stat: 47% of Gen Xers seek more opportunities to treat themselves or others
Splurge or Save? Unpacking the ‘Fun-flation’ Phenomenon in Today’s Consumer Market

Despite the squeeze on wallets, there’s a growing trend among consumers to prioritize experiences they truly cherish over traditional big-ticket home purchases like electronics.

Episode 25: Mastering First-Party Data for Marketing Success

If knowledge is power, then data is the ultimate tool when it comes to maximizing a marketing strategy. Host Matthew Tilley and expert guests discuss ways to use 1st party data to enhance and advance a marketing strategy.