Despite the squeeze on wallets, there’s a growing trend among consumers to prioritize experiences they truly cherish over traditional big-ticket home purchases like electronics.
In Episode 24 of the Business to Human podcast, Prosper Insights & Analytics’ EVP of Strategy, Phil Rist, breaks down new research on the struggles that marketing executives face in harnessing the power of data and analytics.
Marketers are poised to navigate a landscape marked by the merging of innovative technology and enhanced consumer experiences.
Vericast recently identified seven data-supported insights we believe will shape the marketing industry this year. Here’s a preview of what to expect.
AI is here to stay, and marketers who aren’t onboard yet should get onboard quickly. Because AI has emerged as a game-changer for marketers. Dive into four ways AI is changing marketing.
Every marketer understands the challenge of meeting the demands of a key executive who insists on precise ROI figures for every dollar invested in media. How can you, as a marketer, demonstrate what’s working right now?