In the latest episode of Business to Human, host Matthew Tilley breaks down current trends across the CPG and grocery sector and how those trends impact both marketers and consumers. From the continued importance of health-conscious foods to personalized marketing, Matthew sheds light and insight through five observations and four recommendations of the latest Grocery and CPG Report.
Join Us As We Discuss:
- How and why consumers continue to prioritize health and wellness for themselves and their pets
- The delicate balance consumers face when balancing cost with convenience
- Why data-driven marketing and personalization continues to be key to attracting and retaining consumers
About the Series…
If you’re looking for a community of marketers unwilling to settle for “good enough,” you’ve come to the right place.
Business to Human is a podcast that curates conversations with marketing leaders sharing the breakthrough marketing strategies that actually connect with people. Each episode shines a light on tough challenges, inevitable failures and heroic victories. We explore the common threads between every unique marketing challenge and the characteristics of each individual situation. Everyone thinks they can do marketing, but Business to Human proves marketing that can really connect with its audience is a bonafide superpower.
Welcome to Business to Human!