Insights

At Vericast, we fuel growth and drive meaningful commerce. We have the data, media, technology and people to empower you to deliver the right message, at the right time, with the right media, in a privacy-forward way.
Woman in sunglasses checking her mail and looking at envelope.
Blog General
Yes, Print Ads Are Still Relevant

In this article from Progressive Grocer, Curtis Tingle, chief marketing officer at Vericast, provides insight from Vericast’s recent Direct Mail Influence Study.
Report Restaurant
2024 Restaurant TrendWatch

Vericast’s 2024 Restaurant TrendWatch report provides insights on navigating the future of dining with precision and innovation.
Vericast-2024BankingTrends
Report Financial
Presentation Builder: Evolution to Banking Loyalty

Explore the core insights and trends from Vericast’s 2024 Financial TrendWatch report in presentation format. This visual summary provides a condensed overview of our extensive research and analysis, designed to give banking marketers a clear snapshot of the current financial landscape.
Direct-Mail-Influence
Report General
How Do Consumers Respond to Direct Mail in the Digital Age?

We studied consumer behaviors and responses to direct mail through extensive surveys, to inform a comprehensive study that not only explores the distinct qualities of direct mail but also builds on the insightful findings from Temple University’s Center for Neural Decision Making.
Direct mail effectiveness
Video General
Insights From Sending Over 3 Billion Direct Mail Packages
Recent studies indicate direct mail makes a deeper emotional impression and is more likely to inspire action than digital media. What’s more,…
Why are circulars a big deal
Infographic General
Why Circulars Are Still a Big Deal

Print circulars remain a vital tool in retail marketing. Discover why consumers still value these ads and how retailers can effectively use them.
Mail ad readership and circular shopping stats
Blog Grocery
The Power of Printed Circulars: Fueling Multichannel Success in Reaching Today’s Consumers

Retailers that embrace a balanced approach to marketing and incorporate printed circulars into their strategies will be better positioned to succeed in a highly competitive retail landscape.
Blog General
3 (Affordable) Ways Brands Can Use Personalization in Direct Mail

By personalizing to the household, brands can reach more of the right customers and potential customers for their brand, all while keeping marketing costs lower.
Nearly Half of Consumers Are More Likely to Read and/or Use Direct mail Ads Addressed by Name
Blog General
What’s in a Name? For Marketers and Consumers, Everything.

Postcards have often been misunderstood by marketers. With the use of data analytics, marketers have discovered that postcards can be a versatile, highly strategic, and cost-effective tool for engaging consumers with more personalized, targeted, and dynamic campaigns.