Insights

Watch this webinar for insight into how today’s consumers perceive direct mail marketing and discover why direct mail could be the tool you need to gain their attention, trust and loyalty.

Krissie Krenz, director of print products for Vericast shares how marketers can use a variety of direct mail formats to enhance the efficacy of their existing campaigns, achieving win-win results for brands and consumers.

In this article from Progressive Grocer, Curtis Tingle, chief marketing officer at Vericast, provides insight from Vericast’s recent Direct Mail Influence Study.

Vericast’s 2024 Restaurant TrendWatch report provides insights on navigating the future of dining with precision and innovation.

Explore the core insights and trends from Vericast’s 2024 Financial TrendWatch report in presentation format. This visual summary provides a condensed overview of our extensive research and analysis, designed to give banking marketers a clear snapshot of the current financial landscape.

We studied consumer behaviors and responses to direct mail through extensive surveys, to inform a comprehensive study that not only explores the distinct qualities of direct mail but also builds on the insightful findings from Temple University’s Center for Neural Decision Making.

Print circulars remain a vital tool in retail marketing. Discover why consumers still value these ads and how retailers can effectively use them.