Insights

New-to-the-scene coupon innovation, like universal digital coupons, known also as digital manufacturers’ coupons, provide consumers the ability to increase their saving options, making it vital for retailers and brands to engage settlement solution providers that can handle everything, from soup to nuts.

In this video, find out what you need to do now to leverage coupon innovation to create value, improve competitiveness and increase consumer satisfaction.

Savvy brands are casting direct mail in a key role in their marketing arsenals.

Direct mail is an indispensable part of the marketing mix, suited to grabbing attention and delivering a message quickly.

In this article, learn how you can build a campaign that harnesses this direct mail moment and measure its success.

With consumers stuck at home and paying more attention to what comes in the mail, it makes perfect sense to prioritize direct mail in your marketing mix.

Advertisers ultilize multiple media to best reach and engage their valuable customers, yet, increased interest in direct mail presents a key opportunity for marketers — read on and get tips for campaign success.

Here, we’ll highlight three strategies brands can use in conjunction with a full omnichannel approach to make headway with their audiences.