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Mail ad readership and circular shopping stats
The Power of Printed Circulars: Fueling Multichannel Success in Reaching Today’s Consumers

Retailers that embrace a balanced approach to marketing and incorporate printed circulars into their strategies will be better positioned to succeed in a highly competitive retail landscape.

3 (Affordable) Ways Brands Can Use Personalization in Direct Mail

By personalizing to the household, brands can reach more of the right customers and potential customers for their brand, all while keeping marketing costs lower.

Nearly Half of Consumers Are More Likely to Read and/or Use Direct mail Ads Addressed by Name
What’s in a Name? For Marketers and Consumers, Everything.

Postcards have often been misunderstood by marketers. With the use of data analytics, marketers have discovered that postcards can be a versatile, highly strategic, and cost-effective tool for engaging consumers with more personalized, targeted, and dynamic campaigns.

Shared Mail Was Made for Times Like These

Cooperative shared mail was made for times like these. It delivers precisely the benefits both direct mail marketers and consumers need most.

Are You Capturing the Full Value of Exciting Coupon Innovation?

New-to-the-scene coupon innovation, like universal digital coupons, known also as digital manufacturers’ coupons, provide consumers the ability to increase their saving options, making it vital for retailers and brands to engage settlement solution providers that can handle everything, from soup to nuts.

The Changing Face of Coupons

In this video, find out what you need to do now to leverage coupon innovation to create value, improve competitiveness and increase consumer satisfaction.

2022 Mid-Year Coupon Facts: Infographic
Coupons remain a great way to lure potential new customers — and keep current customers — making now an ideal…
A Marketing Movement: Direct Mail Is on a Hot Streak

Savvy brands are casting direct mail in a key role in their marketing arsenals.

The Science Behind Direct Mail: Why It Matters and How to Use It

Direct mail is an indispensable part of the marketing mix, suited to grabbing attention and delivering a message quickly.