Insights

Retailers that embrace a balanced approach to marketing and incorporate printed circulars into their strategies will be better positioned to succeed in a highly competitive retail landscape.

By personalizing to the household, brands can reach more of the right customers and potential customers for their brand, all while keeping marketing costs lower.

Postcards have often been misunderstood by marketers. With the use of data analytics, marketers have discovered that postcards can be a versatile, highly strategic, and cost-effective tool for engaging consumers with more personalized, targeted, and dynamic campaigns.

Cooperative shared mail was made for times like these. It delivers precisely the benefits both direct mail marketers and consumers need most.

New-to-the-scene coupon innovation, like universal digital coupons, known also as digital manufacturers’ coupons, provide consumers the ability to increase their saving options, making it vital for retailers and brands to engage settlement solution providers that can handle everything, from soup to nuts.

In this video, find out what you need to do now to leverage coupon innovation to create value, improve competitiveness and increase consumer satisfaction.

Savvy brands are casting direct mail in a key role in their marketing arsenals.

Direct mail is an indispensable part of the marketing mix, suited to grabbing attention and delivering a message quickly.