People appreciate personalization, but they expect the brands they buy from to respect their privacy as well.
Leigh Anne Bentley discusses “the data problem” and other marketing challenges she’s had to tackle as a CMO of a credit union.
Listen as Lauren Tatro of Broadview Federal Credit Union talks about the status and future of financial brands.
The sheer volume and complexity of consumer data can be overwhelming, and effectively managing and utilizing it requires collaboration. By harnessing the power of first- and third-party consumer data marketers can achieve greater success.
Retailers that embrace a balanced approach to marketing and incorporate printed circulars into their strategies will be better positioned to succeed in a highly competitive retail landscape.
While not new, contextual advertising is a great solution to serve consumers with relevant, targeted ads in a cookie-less world.
Listen as Taran Sodhi of Conceptual Minds talks about how he advises auto repair shops to take advantage of a multi-channel marketing strategy.