Insights

At Vericast, we fuel growth and drive meaningful commerce. We have the data, media, technology and people to empower you to deliver the right message, at the right time, with the right media, in a privacy-forward way.
Unite Your Data, Elevate Your Impact, and Fall in Love With Marketing Again

IN 2024
Marketers are poised to navigate a landscape marked by the merging of innovative technology and enhanced consumer experiences.

Episode 25: Mastering First-Party Data for Marketing Success

If knowledge is power, then data is the ultimate tool when it comes to maximizing a marketing strategy. Host Matthew Tilley and expert guests discuss ways to use 1st party data to enhance and advance a marketing strategy.

Valuable Consumer Insight for Planning Your Next Deposit and Acquisition Campaign

Don’t plan your next deposit and acquisition campaign without considering this important insight.

2024 Vericast Marketing Outlook Report Cover
What’s in Store for 2024: New Vericast Report Presents 7 Pivotal Marketing Insights

Vericast recently identified seven data-supported insights we believe will shape the marketing industry this year. Here’s a preview of what to expect.

2024 Marketing Outlook
2024 Marketing Outlook

IN 2024
Marketers are poised to navigate a landscape marked by the merging of innovative technology and enhanced consumer experiences.

Episode 24: Unlocking First-Party Data Challenges

Phil Rist, EVP of Strategy at Prosper, chats with host Matthew Tilley to break down some new research into the challenges marketing executives face when it comes to maximizing use of data and analytics.

NXTDRIVE First-Party Data Video Series
First-Party Data: a Four-Part Video Series
Your first-party data offers valuable insights into customer behavior and preferences, enabling the creation of personalized experiences that boost engagement….
Stephenie Williams Q&A Headshot
Compliance as a Cornerstone: Exploring Its Effect On Financial Institution Acquisition Marketing Strategies

In this blog, Stephenie outlines the critical compliance factors that financial institutions should consider and their implications for acquisition marketing.

Vericast-CTV-Omnichannel
Ex-“Stream” Advertising 101
Uncover the future of advertising with Connected TV (CTV) — where the internet meets traditional TV, transforming the viewing experience….