Insights

At Vericast, we fuel growth and drive meaningful commerce. We have the data, media, technology and people to empower you to deliver the right message, at the right time, with the right media, in a privacy-forward way.
Direct Mail Influence Study
The Four Ps of Direct Mail
Explore results from our exclusive Direct Mail Influence Study that reveal four key consumer insights that make direct mail an…
Woman smiling while looking at something on her phone
Ethical Marketing in Action: Vericast’s Approach to Data and Privacy

Tech columnist and podcaster Neil C. Hughes sits down with Hans Fischmann from Vericast to explore the evolving world of data privacy and ethical marketing.

woman shopping at refrigerated case in grocery store
3 Marketing Trends Retailers Must Prioritize in 2024

Despite industry challenges, the retail landscape is ripe with opportunities. o capitalize on this momentum, retailers must jump on crucial marketing trends to push forward and past their competitors this year.

BAI BBO Webinar
Customer Acquisition: Leveraging data to attract and retain customers

Watch our webinar on demand, where we uncover the latest insights on customer acquisition trends for 2024. Learn how to navigate the rapidly changing financial landscape and stay ahead of the competition.

Alexa Bennett and April Masters Business to Human Podcast
Episode 27: Marketer’s Toolkit

This episode uncovers recurring themes and challenges faced by marketers today and features insight from marketing experts in industries ranging from real estate to restaurants.

Deposit Acquisition
Mastering Market Moves: A Buyer’s Blueprint For Breakthrough Deposit Acquisition

Master deposit acquisition in today’s competitive banking landscape with our comprehensive guide containing key insights, like:

Krissie Krenz Photo
Unlocking the Untapped Potential of Direct Mail

Krissie Krenz, director of print products for Vericast shares how marketers can use a variety of direct mail formats to enhance the efficacy of their existing campaigns, achieving win-win results for brands and consumers.

Feeding Restaurant Success: 5 Marketing Challenges & The Digital Tools That Fix Them

This playbook covers five of the most common challenges restaurants must conquer when engaging with today’s target consumer. It’s a step-by-step guide that offers effective digital marketing solutions to help restaurant marketers.

Great Checking Migration
The Great Checking Account Migration: How Marketers Can Grab Growth in 2024

The Great Checking Account Migration: How Marketers Can Grab Growth in 2024