At Vericast, we fuel growth and drive meaningful commerce. We have the data, media, technology and people to empower you to deliver the right message, at the right time, with the right media, in a privacy-forward way.
Products on a shelf
Embracing the Physical in Retail: A New Era of Data-Driven Store Experience

At the recent World Retail Congress in Paris, France, Vericast VP Hans Fischmann highlighted the evolution of the retail industry during a panel session titled “The $100 billion revenue boost you just can’t ignore: Next-gen in-store media is here. Don’t let it pass you by,” hosted by WPP.

Restuarnt Marketing Challenges
From Device to Table: Cracking Your Restaurant’s Marketing Challenges

Restaurant operators are facing a dynamic market, with 55% of consumers dining out as much or more than before the pandemic.1 But competition is fierce, requiring a focused approach to drive traffic and secure your spot as a diner’s top choice.

Woman in sunglasses checking her mail and looking at envelope.
Yes, Print Ads Are Still Relevant

In this article from Progressive Grocer, Curtis Tingle, chief marketing officer at Vericast, provides insight from Vericast’s recent Direct Mail Influence Study.

2024 Restaurant TrendWatch

Vericast’s 2024 Restaurant TrendWatch report provides insights on navigating the future of dining with precision and innovation.

Financial Institution Social Media Engagement
How Financial Institutions Can Craft Compelling Content on Social Media

In this article, we’ll examine strategies for demystifying digital content creation, and offer actionable insights to help financial institutions navigate the complexities of social media.

The next level of marketing martech is here
Data Duel: CDPs vs. CDMPs —Which Wields the Power to Activate on Insights?

The rental housing industry is a much different space today than it was even a few years ago. Moving away from the traditional, in-person process has presented challenges and opportunities for companies in the industry. Kathy Neumann, Chief Marketing Officer of Rent, explains to Business to Human how they are embracing basic marketing principles to drive success.

Presentation Builder: Evolution to Banking Loyalty

Explore the core insights and trends from Vericast’s 2024 Financial TrendWatch report in presentation format. This visual summary provides a condensed overview of our extensive research and analysis, designed to give banking marketers a clear snapshot of the current financial landscape.

NXTDRIVE Victra Client Testimonial
NXTDRIVE™ Client Testimonial: Victra
When Victra™ wanted to make the most of its first-party data, it knew the NXTDRIVE customer marketing data platform was…
NXT Case Study AFW
NXTDRIVE™ Client Testimonial: American Furniture Warehouse
Discover why American Furniture Warehouse® chose NXTDRIVE as its go-to customer marketing data platform to help increase market share.