Insights

Regardless of industry, an organization needs a strong North Star to orient its teams behind. Without a well-defined — and socially sound — why powering the actions of your team, your business is destined to falter, especially in trying times.

Elizabeth Weddle, Director of Product Marketing for MessageGears, addresses the challenges faced by marketers today, AI adoption, trends like no-code personalization, as well as practical tips for success and latest strategies to elevate your marketing game.

AI is here to stay, and marketers who aren’t onboard yet should get onboard quickly. Because AI has emerged as a game-changer for marketers. Dive into four ways AI is changing marketing.

Business to Human host Matthew Tilley breaks down current trends across the CPG and grocery sector and how those trends impact both marketers and consumers.

Every marketer understands the challenge of meeting the demands of a key executive who insists on precise ROI figures for every dollar invested in media. How can you, as a marketer, demonstrate what’s working right now?

Alyssa Armor, Director of Digital Marketing at United Community Bank, discusses ensuring the digital experience matches the in-branch experience — a key for the modern market.

The pressure to deliver immediate results has led many marketers to focus on short-term activation strategies and less on brand building. Balancing short-term activation with long-term brand investment is crucial for lasting success.