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There are better ways to measure customer satisfaction While Net Promoter Score has a host of positive attributes — it’s easy…
Shared Mail Was Made for Times Like These

Cooperative shared mail was made for times like these. It delivers precisely the benefits both direct mail marketers and consumers need most.

Episode 4: The Toolkit of a Healthcare Marketer

The ability to map the entire customer journey is valuable in today’s marketing world. Having a Customer Data Platform gives marketers the insight they need to create a personalized experience for every customer.

Getting Back to Basics During Tough Times
Changing times require a new approach from restaurant marketers to overcoming surging inflation, disrupted supply chains, increased fuel costs, and…
4 Hacks to Win Deposits
Four Growth Hacks for Increasing Household and Deposit Acquisition

Attracting, retaining and growing core deposits is more important than ever — and that importance isn’t going to change any time soon.

Vericast Dynamic Mobile Steps Up Foot Traffic For TMT Companies

U.S. technology, media and telecom companies of all sizes depend on Vericast media solutions to reach target customers and drive purchase influence.

The Cloud for Instant Issuance Is Affordable and Secure
Ten Reasons You Should Use SaaS for Instant Issuance Instant issuance is an affordable SaaS solution for in-branch personalization and…
People gathered at holiday table
Winning the Holiday Table: Will People Choose To Dine Out, Party Hard or Cook at Home This Season?

“The most wonderful time of the year” is upon us. The holidays are traditionally a time when we expect big gatherings, fun parties, gift-giving and feasting. How can grocery retailers, alcohol sellers and restaurants win the holiday table in this economic landscape?

14 Trends That Will Define Marketing In 2023: Infographic
Brand managers, media planners, and marketing strategists alike will find this information critical for best positioning themselves to meet rapidly…