Artificial intelligence (AI) refers to the development of computer systems that can perform tasks that typically require human intelligence. AI is often seen as a blanket term or only thought of as chatbots and ChatGPT when it is so much more. Depending on your comfort level, the term “AI” might elicit negative perceptions. Regardless, AI is here to stay, and marketers who aren’t onboard yet should get onboard quickly. Because AI has emerged as a game-changer for marketers.
Let’s dive into four ways AI is changing marketing.
Content Customization
AI can be a marketer’s best friend when it comes to making sure content hits the mark with the right audience. It does this by crunching a vast variety of data, like what people buy and where they’re from, to serve up tailored content and product suggestions. It lets you give your audience exactly what they want, which boosts engagement and increases the odds of a sale. AI is also adept at displaying ads in a context that matches the message. So, if you’re reading about, say, fitness, you’re more likely to see ads for gyms and health products — it just makes sense, right?
Dynamic Creative and Image Recognition
AI doesn’t just stop at content. It also supercharges ad creation. AI can quickly test out different versions of ads and tell you which ones work like a charm. That means your marketing budget is spent where it counts, instead of throwing money at ads that aren’t getting results. Plus, AI can look at pictures and videos on the web and figure out what’s in them. That’s not just helpful for finding products you spot in images, but it also helps protect copyrights and can even clue you in on what people are saying about a brand just by looking at their social media pics.
Smarter Targeting and Data Analysis
Wouldn’t it be nice to know what customers want before they do? That’s AI in action. It can analyze tons of data, like interests and online habits, to segment consumers. This means you can show ads that are spot on for that groups needs and desires. AI’s crystal ball also extends to predicting future trends and customer behavior, helping marketers make the right moves to keep you engaged. Remember, it’s all about getting the right ad in front of the right person.
More Efficient Strategic Media Buying
AI doesn’t just throw ads into the digital wilderness and hope they land on the right doorstep. It figures out who should see the ads. AI quickly analyzes data to find the right audience for a specific ad campaign. It can also participate in real-time auctions and bid on ad space (and make sure you’re not overpaying). And AI knows which placements perform best and allocates your budget smartly. Plus, it ensures the same message goes out across all digital platforms, keeping your brand consistent and on point.
AI makes marketing smarter and more efficient. It’s an essential tool for marketers looking to make the right moves and get better results.
Want to know more? Check out “The Power of Machine Learning to Drive Customer Loyalty” or contact us.
