Everybody says they want to be data-driven. But with so much data at your disposal these days, if you aren’t driven by the right data for your business goals, it can just as easily lead you down the wrong road. 

Today, I’m speaking with Leigh Anne Bentley about “the data problem” and some of the other marketing challenges she’s had to tackle as Chief Marketing Officer at Leaders Credit Union. She shares the insights she gained overcoming these challenges and tips on how marketers in any industry can overcome theirs, too.

Join us as we discuss:

  • The similarities and differences between marketing at a bank vs. a credit union
  • How Leaders Credit Union are improving the member experience
  • The data problem and what is missing from the modern marketing toolkit
Listen to “Marketers: Here’s How You Handle Your Data Problem” on Spreaker.

About the Series…

If you’re looking for a community of marketers unwilling to settle for “good enough,” you’ve come to the right place.

Business to Human is a podcast that curates conversations with marketing leaders sharing the breakthrough marketing strategies that actually connect with people. Each episode shines a light on tough challenges, inevitable failures and heroic victories. We explore the common threads between every unique marketing challenge and the characteristics of each individual situation. Everyone thinks they can do marketing, but Business to Human proves marketing that can really connect with its audience is a bonafide superpower.

Welcome to Business to Human!

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