Shopper marketing strategies must quickly adjust to drive engagement

The CPG landscape has shifted dramatically: niche, direct-to-consumer brands, private label products, and keeping up with ever-changing consumer behaviors can seem daunting. But we’re here to help you. Combining decades of shopper intelligence with top-notch technology, we’ll give you the information to stay informed about what your consumers want. And we’ll arm you with the tools to drive consistent purchases, from high-reach branding experiences to tailored creative delivery.


Both print and digital media are crucial to getting the best deals. Done right, discounting can improve both brand perception and purchase metrics.

of consumers say rising prices are their biggest shopping challenge
of consumers say coupons and discounts are more important than ever
of consumers say they look for who offers the best deals and sales

Source: Vericast Awareness-to-Action Study, June 2022

2023 CPG + Grocery TrendWatch: What Drives Today’s Shoppers

Vericast’s 2023 TrendWatch report dives deep into the intricate landscape of the Consumer Packed Goods (CPG) and grocery sectors. The research explains marked evolutions in the world of modern consumers, spanning from health-conscious choices and dining inclinations to brand interactions and the enduring power of promotions.

“Influencer marketing is dominating in 2022. Seventy-five percent of marketers use it and project to spend $4.1B.6 The creator economy enables full-funnel marketing via influencer social posts and online comments and reviews.”

Aimee Englert

Executive Director, Client Strategy


“Ho, Ho, Ho!” or Just “Ho-hum?”: What to Expect From Consumers This Holiday Season

The holidays are around the corner — and the current economic environment has forced adjustments by both consumers and retailers. Read the insight about consumers’ shopping plans, preferences and priorities this holiday season.

Woman shopping at computer