Shopper marketing strategies must quickly adjust to drive engagement
The CPG landscape has shifted dramatically: niche, direct-to-consumer brands, private label products, and keeping up with ever-changing consumer behaviors can seem daunting. But we’re here to help you. Combining decades of shopper intelligence with top-notch technology, we’ll give you the information to stay informed about what your consumers want. And we’ll arm you with the tools to drive consistent purchases, from high-reach branding experiences to tailored creative delivery.
CONSUMERS WANT TO SAVE
Both print and digital media are crucial to getting the best deals. Done right, discounting can improve both brand perception and purchase metrics.
Source: Vericast Awareness-to-Action Study, June 2022
2023 CPG + Grocery TrendWatch: What Drives Today’s Shoppers
Vericast’s 2023 TrendWatch report dives deep into the intricate landscape of the Consumer Packed Goods (CPG) and grocery sectors. The research explains marked evolutions in the world of modern consumers, spanning from health-conscious choices and dining inclinations to brand interactions and the enduring power of promotions.
Executive Director, Client Strategy
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“Ho, Ho, Ho!” or Just “Ho-hum?”: What to Expect From Consumers This Holiday Season
The holidays are around the corner — and the current economic environment has forced adjustments by both consumers and retailers. Read the insight about consumers’ shopping plans, preferences and priorities this holiday season.
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How do online and in-store shopping stack up when it comes to shopping for CPG products? We provide key insight into how people are shopping so you can build an effective digital and brick-and-mortar strategy to meet their needs and win their loyalty.