Reach and inform discerning patients about their healthcare options
People are taking more and more control over their own healthcare decisions. With information readily-available online—and having grown accustomed to tailored offerings in other industries—patients expect more from their providers. We can help your practice reach new patients… and help keep the ones you have happy and healthy.
Healthcare costs are rising
Source: 1PaulKeckley.com: The Keckley Report, June 2022; 2KNOW Survey, Vericast, March 2022
MULTICHANNEL MARKETING is the key to driving healthcare purchase decisions
61% of influence for seniors’ medicine choices comes from print and digital media
Source: Prosper Insights & Analytics MBI, 2021
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New shopping habits and inflation are presenting challenges for patients and doctors. These uncertainties have led to health hesitancy, such as stalling of prescription purchases.
Healthcare consumers, particularly those who are moving, are actively seeking healthcare providers. This creates opportunities for healthcare marketers to stand out and engage with potential new patients.