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Cultivating Customer-Focused Teams

The best marketers have a deep understanding of their customers, learn from them about their needs, and become their voice.

Being Tech Focused Can Build Better Branches
5 Ways to Future-Proof Your Branches

How can you make your bank or credit union a top choice and ensure your branches don’t become obsolete? To future-proof your branches, they’ll first need to evolve. These five services offer a good place to start.

Navigating the Challenges of the Grocery Industry

Providing value and understanding your customers are the main objectives of any organization in the grocery store industry. But how can grocers continue to do this while facing inflation and customer loyalty challenges?

57% of bank marketers are experiencing difficulties making sense of customer data
Bank and Credit Union Marketers Agree: Data Is The Key To Acquisition and Increased Wallet Share

Many banks and credit unions have had to shift their marketing strategies do accomodate changes in the economy, To do so, they needed to rely on the power of data.

Can Coupons Save the Day?

Vericast surveyed consumers to uncover key trends and takeaways concerning their priorities, preferences and plans for 2023.

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Telecom Marketing for the Current Tax Season

For telecom companies, tax season presents an opportunity to drive sales for wireless and internet plans.

Prioritizing and Building a Strong Brand Identity

Successful brand building and brand development are the primary fuel for powering the overall growth of an organization. But how do you build a brand while still increasing your customer base?

48% of people plan to use their tax refund to pay down debt
Tax Time Turbulence: How Families and FIs Can Manage Tax Refunds

Here are a few examples how FIs can help people make better financial decisions this tax refund season.

70% od people say they want to cut expenses everywhere possible.
3 Ways Consumers Are Shifting Their Financial Goals

Financial institutions are selling a range of products, services and offers to attract customers. But are their offerings in line with what people expect from their financial institutions? Let’s find out.