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Navigating the MarTech Maze
How Marketing Technology Made Marketing More Complicated

The evolution of MarTech has ushered in a dynamic marketing landscape. It has also brought about substantial complexity and intricate challenges. While the challenges may be formidable, they also underscore abundant opportunities.

Jesse Redniss and Hans Fischmann headshots
Navigating First-Party Data, Privacy, and Consumer Trust

In today’s ever-evolving marketing landscape, many professionals grapple with identity interoperability and the ethical gathering of personally identifiable information (PII). In this enlightening Business to Human podcast, we delve into the critical role of trust in data sharing.

Marc Mathias Headshot
Empowering Marketing With First-Party Data

Marc Mathies, Senior Vice President of Platform Evolution at Vericast, delves into the crucial role of first-party data, the ripple effects of consumer privacy movements, and introduced us to Vericast’s new platform, designed to assist clients in managing their data more efficiently.

There are several types of data platform tools. Which is best for you?
Navigating the Alphabet Soup of Customer Data Platforms and Partners

Navigating the complex world of Customer Data Platforms (CDPs) is alot. The evolving landscape, brimming with acronyms can easily leave you confused, especially as you engage with potential providers. Master these terms and get the knowledge.

Data Powered Personalization Has Arrived
Customer Data Marketing Platforms: A First-Party Data Solution For Marketers

CDPs reveal important things about a company’s customers to build better and deeper relationships. But what has been missing is the customer activation layer. The customer data marketing platform (CDMP) represents the evolution of platforms.

8 Retail Shifts Shaping the Holidays
Returning to Traditional Warmth: Insights From the 2023 Retail TrendWatch Report

From the allure of personalized offers and the resurgence of coupon-driven purchases to a notable uptick in festive dining out, discover the key insights driving the 2023 holiday retail season.

Simplifying Data for Smarter Marketing

Justin Bartek of Dog Haus talks about how to make the most out of the data he gets from a variety of sources.

Navigating the complex world of first-party data effectively
First-Party Data: How to Avoid Common Pitfalls

Data collected directly from consumers matters more now than ever. When brands leverage data they must be aware of regulations and consumer expectations.

Keeping checks secured
10 Tips For Protecting Your Institution and Customers From Check Fraud

Check fraud is top of mind for banks and their customers. Vericast employs a variety of security measures and advanced systems to combat check fraud.