It’s all about perception. The banking blip has given certain customers cause for concern. In a Business to Human podcast, Lisa Nicholas and Stephenie Williams discuss how banks can get ahead.
People appreciate personalization, but they expect the brands they buy from to respect their privacy as well.
Leigh Anne Bentley discusses “the data problem” and other marketing challenges she’s had to tackle as a CMO of a credit union.
The sheer volume and complexity of consumer data can be overwhelming, and effectively managing and utilizing it requires collaboration. By harnessing the power of first- and third-party consumer data marketers can achieve greater success.
Retailers that embrace a balanced approach to marketing and incorporate printed circulars into their strategies will be better positioned to succeed in a highly competitive retail landscape.
While not new, contextual advertising is a great solution to serve consumers with relevant, targeted ads in a cookie-less world.
By personalizing to the household, brands can reach more of the right customers and potential customers for their brand, all while keeping marketing costs lower.
Healthcare marketers must identify the best channels, follow proven strategies, and deliver compelling messages to cut through the noise of 2023 and connect with enrollees.
Menu price hikes have led to consumers trading down. Here’s how to get guests to trade up at your restaurant.