Blogs

We are your marketing amplification partner. We have the data, media, technology and people to deliver a return on intelligence and take your team and your marketing to new heights.
Prioritizing and Building a Strong Brand Identity

Successful brand building and brand development are the primary fuel for powering the overall growth of an organization. But how do you build a brand while still increasing your customer base?

48% of people plan to use their tax refund to pay down debt
Tax Time Turbulence: How Families and FIs Can Manage Tax Refunds

Here are a few examples how FIs can help people make better financial decisions this tax refund season.

70% od people say they want to cut expenses everywhere possible.
3 Ways Consumers Are Shifting Their Financial Goals

Financial institutions are selling a range of products, services and offers to attract customers. But are their offerings in line with what people expect from their financial institutions? Let’s find out.

Woman crossing the street
2023 Consumer Outlook: Consumers Prepare for the Unexpected

Vericast surveyed consumers to uncover key trends and takeaways concerning their priorities, preferences and plans for 2023.

59% of companies are experiementing with new customer engagement techniques
Times They Are A-Changin’: How Marketers Are Making Adjustments For Success

The new year is here … but so is economic uncertainty. What does the coming year have in store for banks and credit unions? Find out here.

Conversations With Leaders: Takeaways From the 2022 Financial Brand Forum

Get a summary of the insight and conversation that we gathered at the 2022 Financial Brand Forum.

71% of consumers have used a digital wallet in the past 12 months.
How Can Financial Institutions Win Hearts, Minds and Consumer Wallet Share in 2023?

The new year is here … but so is economic uncertainty. What does the coming year have in store for banks and credit unions? Find out here.

The Toolkit of a Healthcare Marketer

Growing business in a financial institution is not always about attracting new customers and members. One of the most effective methods, in fact, comes through deepening existing relationships with those who may not have actively chosen your institution in the first place.

Woman in store shopping at the product shelf
4 Ways To Keep Your Customers Loyal During High Inflation

What can brands do to foster loyalty now that consumers are quick to switch brands? Here are four ways to keep your customers through thick or thin.