Blogs

At Vericast, we fuel growth and drive meaningful commerce. We have the data, media, technology and people to empower you to deliver the right message, at the right time, with the right media, in a privacy-forward way.
Kathy Neumann rent.com
Embracing Digital Innovation in the Rental Housing Industry

The rental housing industry is a much different space today than it was even a few years ago. Moving away from the traditional, in-person process has presented challenges and opportunities for companies in the industry. Kathy Neumann, Chief Marketing Officer of Rent, explains to Business to Human how they are embracing basic marketing principles to drive success.

Stat: 47% of Gen Xers seek more opportunities to treat themselves or others
Splurge or Save? Unpacking the ‘Fun-flation’ Phenomenon in Today’s Consumer Market

Despite the squeeze on wallets, there’s a growing trend among consumers to prioritize experiences they truly cherish over traditional big-ticket home purchases like electronics.

Navigating Acquisition Marketing
Navigating the Financial Services Landscape: Strategies for Customer Growth, Deposits & Retention

The challenge of securing deposits while grappling with shrinking marketing budgets is omnipresent. Financial institutions are on a continuous quest for smarter approaches to household acquisition. Learn more.

Phil Rist, Propser Insights & Analytics, Headshot
Unlocking First-Party Data Challenges

In Episode 24 of the Business to Human podcast, Prosper Insights & Analytics’ EVP of Strategy, Phil Rist, breaks down new research on the struggles that marketing executives face in harnessing the power of data and analytics.

Headshots of speakers from the Business to Human Podcast, Episode 23.
Marketing for Financial Institutions in an Uncertain Economy

In this roundtable, Vericast teammates discuss how to navigate upcoming challenges and what your organization (and marketing team) can do to come out on top.

2024 Vericast Marketing Outlook Report Cover
What’s in Store for 2024: New Vericast Report Presents 7 Pivotal Marketing Insights

Vericast recently identified seven data-supported insights we believe will shape the marketing industry this year. Here’s a preview of what to expect.

Stephenie Williams Q&A Headshot
Compliance as a Cornerstone: Exploring Its Effect On Financial Institution Acquisition Marketing Strategies

In this blog, Stephenie outlines the critical compliance factors that financial institutions should consider and their implications for acquisition marketing.

Brand Building: Seamless Digital and Physical Marketing

Regardless of industry, an organization needs a strong North Star to orient its teams behind. Without a well-defined — and socially sound — why powering the actions of your team, your business is destined to falter, especially in trying times.

From Data to Dollars: How AI Can Help Marketers
Four Ways AI Helps Today’s Marketer See Better Results

AI is here to stay, and marketers who aren’t onboard yet should get onboard quickly. Because AI has emerged as a game-changer for marketers. Dive into four ways AI is changing marketing.