Blogs

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Shared Mail Was Made for Times Like These

Cooperative shared mail was made for times like these. It delivers precisely the benefits both direct mail marketers and consumers need most.

4 Hacks to Win Deposits
Four Growth Hacks for Increasing Household and Deposit Acquisition

Attracting, retaining and growing core deposits is more important than ever — and that importance isn’t going to change any time soon.

People gathered at holiday table
Winning the Holiday Table: Will People Choose To Dine Out, Party Hard or Cook at Home This Season?

“The most wonderful time of the year” is upon us. The holidays are traditionally a time when we expect big gatherings, fun parties, gift-giving and feasting. How can grocery retailers, alcohol sellers and restaurants win the holiday table in this economic landscape?

David Raab, Founder and CEO of the CDP Institute
The Value Behind Customer Data Platforms

Growing business in a financial institution is not always about attracting new customers and members. One of the most effective methods, in fact, comes through deepening existing relationships with those who may not have actively chosen your institution in the first place.

Woman using laptop while on phone
Standing Out in the Evolving Wireless Industry

The rise of mobile virtual network operators (MVNOs) continue to change the landscape, creating more consumer options and the opportunity to bundle with more traditional telecom services. With all these viable consumer options, providers need to stand out and build awareness of their specific offerings.

How to have a successful start to the new year
5 Marketing Strategies to Put On Your Radar for Next Year

Q4 is when marketing budgets and strategies are evaluated and fine-tuned for the next year. Before you begin, read this article by Vericast Vice President of Strategy for Financial Services, Lisa Nicolas, detailing five key strategies to consider when planning next year’s budget.

How to Deepen Indirect Relationships Through Effective Financial Services Marketing

Growing business in a financial institution is not always about attracting new customers and members. One of the most effective methods, in fact, comes through deepening existing relationships with those who may not have actively chosen your institution in the first place.

Four-Payments-Pivots-Blog-Post-Featured-Image
The Four Payment Pivots Financial Institutions Need to Know

Cash is no longer king. It has declined in consumers’ payment preference. What’s on top? Credit cards. Sixty-one percent of American adults rank them their top payment choice. However, credit card popularity declines as younger generations move toward alternative payment methods.

Best Practices for Leveraging the Power and Reach of TikTok for Business

Making your business popular on social media is a fast, inexpensive way to grow your brand by reaching a very large audience with your message. Here are six easy-to-implement best practices for boosting TikTok video ad engagement.