With innovation comes opportunity to convert value-conscious grocery shoppers
The days of “one-stop shopping” are over. Grocery shoppers have split their loyalty — and purchasing — between more physical stores and ever-increasing e-commerce options. We can help you find the right shoppers, improve their perception of your stores, and show them tailored product offerings to keep products moving off your shelves.
2023 CPG + Grocery TrendWatch: What Drives Today’s Shoppers
Vericast’s 2023 TrendWatch report dives deep into the intricate landscape of the Consumer Packed Goods (CPG) and grocery sectors. The research explains marked evolutions in the world of modern consumers, spanning from health-conscious choices and dining inclinations to brand interactions and the enduring power of promotions.
KEY GROCERY TRENDS
Most consumers are looking for ways to save.
Source: Vericast Awareness-to-Action Study, June 2022
REACHING DISCERNING GROCERY SHOPPERS REQUIRES A MULTICHANNEL APPROACH
Source: 1www.omnisend.com/blog/omnichannel-statistics/ 2Prosper Insights & Analytics MBI, 2023 3Vericast Consumer Intel Report, 2021
Director, Client Strategy
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Marketers will find this information critical to address changing consumer expectations and fuel their business.