Get the scoop on dining decisions and attract more guests

Restaurants — now more than ever — can provide a needed respite for families. But competition is bubbling up everywhere; think new restaurant concepts, ease of digital ordering, meal kits, and even grocerants. You need insights on purchase behaviors and motivators to attract guests to your restaurants. That’s our sweet spot. We use our powerful combination of intelligence, media, and technology to build meaningful connections that inspire action.

RESTAURANT GUESTS ARE INCENTIVE DRIVEN

62%
Of surveyed consumers visited a restaurant for the first time in the past year because of a coupon/discount
64%
Of surveyed consumers plan to use a coupon in the next six months
47%
Of surveyed consumers will use a coupon to dine out more in the next six months

Source: Prosper Insights & Analytics MBI, 2021
“To steal share from competitors, restaurants must attract new and light users – it’s really about customer acquisition. Everyone is doing a good job of driving frequency, but they’re not driving customer acquisition.”

Rob Crews

Restaurant Industry Strategy Director

MULTICHANNEL
MARKETING

is key to driving restaurant purchase decisions.

66%

of dining out purchase influence is driven by digital and print media

Source: Prosper Insights & Analytics MBI 2022 (Decimals rounded to whole numbers)

Video

2022 Holiday Season

Rob Crews shares what’s different for the holidays this year and offers advice for restaurants preparing to win with guests during this most important season of the year.

Woman shopping at computer