Business to Human is a podcast series that explores the challenges and opportunities facing businesses today. Influential marketing thought leaders across multiple industries share breakthrough strategies that connect businesses with the communities and people they serve.
Jesse Redniss and Hans Fischmann headshots
Episode 19: The power of trust and transparency

A thought-provoking discussion with Jesse Redniss, CEO & Co-Founder of Qonsent, about the challenges marketers face managing data in the modern marketing and data stack.

Marc Mathias Headshot
Episode 18: Empowering Marketing with First-Party Data

Marc Mathies, Senior Vice President, Platform Evolution at Vericast, delves into the significance of first-party data, the impact of consumer privacy movements and the launch of Vericast’s platform to help clients manage data effectively.

Episode 17: Data Delicacies: Optimizing Data in Marketing

Justin Barktek, VP of Marketing for Dog Haus describes how he’s optimizing large amounts of data to create better guest experiences.

Episode 16: The Evolution of the Retail Environment

Hans Fischmann, VP of Product Management for Vericast describes what’s in-store for the in-store experience and what it will take to get us there.

Episode 15: Standing Out in Today’s Beauty Market

Kevin Shapiro,SVP of US Consumer Beauty Marketing at Coty discusses how clear messaging and simplicity are catalysts for brand success.

Episode 14: Humanizing Connections: The Future of Finance

Listen as Lauren Tatro of Broadview Federal Credit Union talks about the status and future of financial brands.

Episode 13: How to Gain Traction with Simple Marketing

Listen as Taran Sodhi of Conceptual Minds talks about how he advises auto repair shops to take advantage of a multi-channel marketing strategy.

Episode 12: A financial institution’s guide to reaching customers

Listen as Lisa Nicholas and Stephenie Williams of Vericast talk about how financial institutions can reach and keep customers in the current environment.

Episode 11: 2023 Consumer Insights w/Dipanjan Chatterjee

Listen as Dipanjan Chatterjee, Vice President and Principal Analyst at Forrester, talks about marketing strategies to reach and keep customers in the current environment.