Insights

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People gathered at holiday table
Winning the Holiday Table: Will People Choose To Dine Out, Party Hard or Cook at Home This Season?

“The most wonderful time of the year” is upon us. The holidays are traditionally a time when we expect big gatherings, fun parties, gift-giving and feasting. How can grocery retailers, alcohol sellers and restaurants win the holiday table in this economic landscape?

Best Practices for Leveraging the Power and Reach of TikTok for Business

Making your business popular on social media is a fast, inexpensive way to grow your brand by reaching a very large audience with your message. Here are six easy-to-implement best practices for boosting TikTok video ad engagement.

Are You Capturing the Full Value of Exciting Coupon Innovation?

New-to-the-scene coupon innovation, like universal digital coupons, known also as digital manufacturers’ coupons, provide consumers the ability to increase their saving options, making it vital for retailers and brands to engage settlement solution providers that can handle everything, from soup to nuts.

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The Changing Face of Coupons

In this video, find out what you need to do now to leverage coupon innovation to create value, improve competitiveness and increase consumer satisfaction.

60% of consumers say coupons and discounts more important than ever
What’s the Deal With Coupons?

How do online and in-store shopping stack up when it comes to shopping for CPG products? We provide key insight into how people are shopping so you can build an effective digital and brick-and-mortar strategy to meet their needs and win their loyalty.

Expert Q&A: Trends in Grocery Marketing

Julie Companey, Director, Client Strategy — Grocery, Drug & Mass for Vericast provides her perspective on current trends in grocery marketing and how consumers may be affected.

2022 CPG + Grocery TrendWatch: New Customer Journeys
Consumer shopping habits are shifting due to record-high inflation. This infographic outlines key changes uncovered by our survey and shares…
Expert Q&A: Trends in CPG Marketing

Aimee Englert, Executive Director of CPG Client Strategy for Vericast provides her perspective on current trends in CPG marketing.

Online vs. In-person Shopping: How to Meet CPG Consumer Needs in Both Spaces

How do online and in-store shopping stack up when it comes to shopping for CPG products? We provide key insight into how people are shopping so you can build an effective digital and brick-and-mortar strategy to meet their needs and win their loyalty.