Insights

At Vericast, we fuel growth and drive meaningful commerce. We have the data, media, technology and people to empower you to deliver the right message, at the right time, with the right media, in a privacy-forward way.
Stat: 47% of Gen Xers seek more opportunities to treat themselves or others
Splurge or save? Unpacking the ‘Fun-flation’ Phenomenon in Today’s Consumer Market

Despite the squeeze on wallets, there’s a growing trend among consumers to prioritize experiences they truly cherish over traditional big-ticket home purchases like electronics.

2024 Vericast Marketing Outlook Report Cover
What’s in Store for 2024: New Vericast Report Presents 7 Pivotal Marketing Insights

Vericast recently identified seven data-supported insights we believe will shape the marketing industry this year. Here’s a preview of what to expect.

Episode 21: What’s working for consumers right now?

Business to Human host Matthew Tilley breaks down current trends across the CPG and grocery sector and how those trends impact both marketers and consumers.

TrendWatch Series CPG and Grocery TrendWatch cover image
The Tangible Touch of Savings: The Continued Power of Print and Digital Coupons

Brands looking to differentiate themselves in this fiercely competitive market should not underestimate the power of age-old marketing tools: coupons, deals, and promotions.

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2023 CPG + Grocery TrendWatch: What Drives Today’s Shoppers
Vericast’s 2023 TrendWatch report dives deep into the intricate landscape of the Consumer Packed Goods (CPG) and grocery sectors. The…
The Evolution of the Retail Environment

Hans Fischmann of Vericast shares his thoughts on what’s coming for the store experience and what will be required to get us there.

Why are circulars a big deal
Why Circulars Are Still a Big Deal

Print circulars remain a vital tool in retail marketing. Discover why consumers still value these ads and how retailers can effectively use them.

Standing out in today’s beauty market

Kevin Shapiro of Coty discusses how clear messaging and a return to simplicity are catalyst for brand success.

Episode 16: The Evolution of the Retail Environment

Hans Fischmann, VP of Product Management for Vericast describes what’s in-store for the in-store experience and what it will take to get us there.